Franchise Account Executive
Yelp
Nov 2022 - Jan 2024 (1 year 3 months)
• Managed outbound B2B sales to national and regional franchisees, generating $283k in closed revenue and achieving 144% average quota attainment.
• Educated decision-makers on Yelp ad strategy, local optimization, and long-term campaign ROI.
• Used Salesforce to manage pipeline, forecast revenue, and document customer journeys.
• Conducted data analysis in collaboration with Yelp partners to assess key metrics, optimizing conversion rates and enhancing overall campaign effectiveness.