Izzy Lugo Content & Community

Talent Agent

Dulcedo Management

Sep 2023 - Oct 2023 (2 months)

Talent Agent

Dulcedo Management

Sep 2023 - Current (3 years 1 month)

I

Head of Growth

InLive, Inc

Dec 2022 - Mar 2023 (4 months)

Spearhead a successful rebranding and restructuring of the organization to increase clarity and enhance customer experience.

Analyze and identified market segmentations and developed a plan to capture previously untapped opportunities.

Collaborate closely with product and engineering teams to ensure customer-centric solutions and strategies.

Laid off after SVB collapse.

Creators & Community Partnerships

Tradeblock

Jun 2022 - Dec 2022 (7 months)

Developed a comprehensive partnership/collaboration strategy for sneaker and streetwear boutiques.

Recruited thousands of creators for upcoming campaigns.

Administered and activated partnerships for marketing campaigns and special events.

T

Head Of Content

Tradeblock

Mar 2022 - Jun 2022 (4 months)

Spearheaded social media strategy, building relationships with up-and-coming influencers and creators to increase engagement

Established a content strategy/guide to ensure consistency in all new content creation

Produced daily content for the Company’s social media accounts (tiktok, instagram, twitter, linkedin) to drive brand awareness and engagement

Host & Content Producer

Help Scout

Apr 2021 - Mar 2022 (1 year)

Spearheaded multimedia content production for intheworks.com, including vendor relationships, content creation and CMS building

Launched In the Works' social media channels and designed content strategy

Identified and secured pipeline of founders to feature in future issues

Hosted and produced "Real Quick", an audio show on intheworks.com

Host & Content Producer

Help Scout

Apr 2021 - Mar 2022 (1 year)

Spearheaded multimedia content production for intheworks.com, including vendor relationships, content creation and CMS building Launched In the Works' social media channels and designed content strategy Identified and secured pipeline of founders to feature in future issues Hosted and produced "Real Quick", an audio show on intheworks.com

S

Founder

Strange on Purpose

Nov 2018 - Current (7 years 11 months)

Strange on Purpose is a consultancy that establishes genuine connections between brands and consumers through content deeply anchored in purpose and deliberate meaning. What started as a podcast to give up-and-coming creatives an opportunity to tell their stories has progressed into helping brands authentically tell stories to their core audience.

Previous clients include:

Wilson Sporting Goods, Koss Headphones, Colgate, MLB, Fanatics, Tradeblock, Nike, Reebok, Qdoba, and more!

S

Founder

Strange on Purpose

Nov 2018 - Oct 2023 (5 years)

Strange on Purpose is a consultancy that establishes genuine connections between brands and consumers through content deeply anchored in purpose and deliberate meaning. What started as a podcast to give up-and-coming creatives an opportunity to tell their stories has progressed into helping brands authentically tell stories to their core audience. Previous clients include: Wilson Sporting Goods, Koss Headphones, Colgate, MLB, Fanatics, Tradeblock, Nike, Reebok, Qdoba, and more!

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Co-Founder - MKE Misfits

Urban Misfit Ventures

May 2018 - Sep 2020 (2 years 5 months)

Grew and managed a team of 10 contractors, resulting in over $300,000 in partnerships

Developed and executed a successful partnership strategy

Produced high-quality content, including video, audio, and photography

U

Chief Operating Officer

Urban Misfit Ventures

May 2018 - Sep 2020 (2 years 5 months)

We help companies, brands, and people build influence and generate leads through video.

How we can help you:

✔️ Videography: My team creates compelling stories for your organization or brand.
✔️ Personal Branding Accelerator: Our accelerator program is designed to turn executives, coaches, and founders into thought leaders. This includes LinkedIn, Instagram, and will soon include other platforms. We create the content. We create the strategy. And we prepare you for the growth.
✔️ Lead generation: We generate leads and make sure that we KEEP generating those leads for you with our content strategy.
✔️ Access to our community. We drive physical traffic with community events.

If you are intereste

R

Director Of Corporate Partnerships

ROCKET BUSINESS VENTURES

Nov 2016 - Apr 2018 (1 year 6 months)

Negotiated and closed $450k in new partnerships

Generated $300k in revenue through digital marketing campaigns

Developed comprehensive partnership strategy

Managed content production for sponsors

Sales Associate

Milwaukee Bucks Inc

Apr 2016 - Nov 2016 (8 months)

Generated over $160,000 in sales through a comprehensive portfolio of ticket products

Consistently placed 110 calls daily to drive sales growth

Established a robust pipeline of potential season ticket holders for upsell opportunities

Night Sales Consultant

Milwaukee Bucks Inc

Jan 2016 - Apr 2016 (4 months)

Effectively execute outlined sales training. Contact past customers in order to generate new ticket sales Prospect potential customers on Bucks game days

Corporate Marketing Intern

Milwaukee Brewers

Aug 2015 - Jan 2016 (6 months)

Implement pre-game and in-game promotions and contests
Administer various marketing programs and contests (e.g. Major League Moment, Play Ball
Kid, Miller Lite Beerpen)
Coordinate and track commercials on Brewers radio/tv broadcasts

Cal Ripken, Sr. Foundation League Coordinator

Boys & Girls Clubs of America

May 2015 - Sep 2015 (5 months)

Coordinate structured Cal Ripken Sr Foundation Program with Winter Workout leagues on a year round

Develops posters, flyers, and banners for Club sites

Organize assigned programs and activities for Cal Ripken Sr Foundation Program

Establishes and maintains a rapport with Club staff and parents

M

Game Operations Coordinator

MKE Sports & Entertainment

Sep 2014 - Jun 2015 (10 months)

Coordinates and promotes aspects of the MKE Wave game day experience, and managing the planning, staffing, ordering, and set up of elements involved in pregame fan and patron experiences. Assists in aspects of community and campus outreach efforts aimed at growing home game attendance and interest amongst general fans and students. On an ongoing basis outside of the traditional season, this role will aid in continually enhancing the game day experience, and capitalizing on promotional opportunities.

Izzy Lugo

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Izzy Lugo

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