Ivy Tashlik

Ivy Tashlik  new_releases

About

Detail

Bachelor in Graphic Design / Creative Director
New York, United States

Contact Ivy regarding: 

work
Full-time jobs
Starting at USD150K/year
Flexible work
Starting at USD78/hour
groups
Networking

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • S
    Creative Director
    STUDIO 02
    Jan 2017 - Current (8 years 6 months)
    - Responsible for concept and execution of all digital and print production and design of visual brand identity - Creative campaigns and innovative marketing materials to ensure a consistent and cohesive creative message across all communication channels for both internal and external audiences. - Support cross-functional team goals with conception and on-brand execution of still photography, motion and video shoots, packaging design, presentations. - Advertising, e-mail campaigns and brand guidelines, while ensuring a cohesive and elevated brand communications that meets sales and marketing’s strategic goals and objectives. - Mentors and guides junior designers from editorial writing, editing, proofing, design and typography skills, to ove
  • F
    Senior Vice President / creative Director
    FUNDATION.COM
    Jan 2015 - Dec 2016 (2 years)
    - Collaborated with senior leadership to execute a best-in-class, sophisticated, visua marketing communication to create innovative campaign solutions for B2B and B2C markets across all communication channels - That achieved business and marketing goals from concept and design to production follow through of all creative projects. - Developed all creative touchpoints for the company’s first digital strategy which included website redesign and evolving the design of marketing assets such as email and ad campaigns, print brochures, video and trade show presence. - Led data driven design to combine qualitative and quantitative research to help drive decision making within the broader organization resulting in an annual revenue increase of more
  • T
    Art Director
    THEORY / HELMUT LANG
    May 2013 - Dec 2014 (1 year 8 months)
    - Conceptualized and designed print and digital global assets that aligned with corporate strategy and brand identity, resulting in increased online conversion and boosted sales 20% via online customer engagement. - Collaborated with cross functional global teams to design and develop e-commerce, e-mail, banner ads, web and tablet campaigns, digital lookbooks, retail guides and sales / marketing tools while managing resource allocation and deadlines.
  • W
    Art Director
    W MAGAZINE
    Mar 2012 - Apr 2013 (1 year 2 months)
    - Increased advertising participation via creation of creative marketing design initiatives while ensuring visual messaging aligned with the W brand strategy. - Developed and designed innovative apps, mobile interfaces, digital and mobile banner ads, email campaigns and event collateral/signage - Social media initiatives and events including Facebook campaigns and Instagram promotions as part of a value-added component for advertiser programs. - Partnered with development and technology team to clearly communicate design and UX functionality to successfully implement digital promotional initiatives.
  • D
    Senior Vice President / Creative Director
    Doble Rock Corp.
    Aug 2010 - Dec 2011 (1 year 5 months)
    - Elevated the visual brand strategy and design identity of marketing assets of four financial technology products that aligned with comprehensive business and marketing goals - resulting in 21% increased engagement with targeted prospects and leads within 10 months. - Redesigned product web sites and collaborated with technology team to ensure proper implementation of site architecture, functionality and design. - Introduced photography and strategic design solutions to simplify the presentation of complex information to improve usability and effectiveness across all requested digital and print sales/marketing assets. - Improved production processes and renegotiated vendor contracts resulting in a 30% reduction in costs.
  • C
    Design Director
    COTTAGES & GARDENS PUBLICATIONS
    Nov 2003 - Dec 2008 (5 years 2 months)
    - Oversaw design, photography and production of four lifestyle, luxury magazines focused on architecture, design, travel, real estate, and entertaining; Hamptons, Connecticut, Palm Beach and Westchester Cottages & Gardens. - Increased revenue by elevating brand awareness of Signature Programs, via enhanced design, photography and strategic product placement for advertorial campaigns. - Mentored and motivated a team of 7 designers and production staff to produce 40 issues/year; planned/managed publication schedules, story line-ups, design aesthetics, budgets and photography of interiors, entertaining and still-life shoots. - Significantly increased circulation of all Cottages and Gardens titles from 20k to 40k per issue, in one year.
Education verified_user 0% verified
  • New York University
    Certification, Web Design
    New York University
    Aug 2010 - Dec 2011 (1 year 5 months)
  • Indiana University
    Bachelor of Fine Arts Graphic Design
    Indiana University
    Jan 1997 - Dec 2002 (6 years)