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Ivonne Valencia

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Content Creation | Digital Marketing | Corporate Communications
Stamford, Connecticut, United States

Contact Ivonne regarding: 
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Full-time jobs
Starting at USD130k/year

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Résumé


Jobs verified_user 0% verified
  • Charter Communications
    Marketing Manager
    Charter Communications
    Oct 2022 - Current (4 years 1 month)
    Launched Multilingual Digital Solutions: Successfully launched the Spectrum.net website in Spanish, the My Spectrum App, and a chatbot tailored for Spanish-speaking customers. These initiatives increased sales and improved customer retention by providing a seamless experience for Spanish-speaking users.

    Enhanced Customer Service: Developed comprehensive Spanish-language content for customer service, including after-call follow-up materials, which enhanced the support experience for Spanish-speaking customers. Created training resources for internal teams to improve service delivery in Spanish.

    Marketing Campaigns and Content Cr
  • Planned Parenthood Federation of America
    Global & Latinos for Planned Parenthood Social Media Specialist
    Planned Parenthood Federation of America
    Jul 2021 - Oct 2022 (1 year 4 months)
    Managed Global Digital Community: Oversaw PPFA’s Latin and global digital community, engaging over 2 million followers across LATAM, Africa, and Latinx communities in the U.S. This included strategic community management to enhance outreach and interaction.

    Content Creation and Editing: Created and edited advocacy and health content in Spanish and English, effectively reaching and resonating with large, diverse audiences. Ensured content was culturally relevant and impactful.

    Digital Engagement and Community Building: Developed and fostered digital engagement with followers, influencers, government entities, and key stakeholders and spearheaded creating the brand’s first Spanish-language Instagram account to connect wi
  • The Knot Worldwide
    Digital Content Writer
    The Knot Worldwide
    Jan 2020 - Aug 2021 (1 year 8 months)
    Content Creation for Latin America Partner: Authored articles for Matrimonio.com.co, a key partner in Latin America, contributing to the site's content strategy and audience engagement.

    SEO Optimization: Categorized and implemented the use of keywords and tags, enhancing SEO and improving the visibility and searchability of content.

    Brand Promotion: Developed targeted content to promote affiliated brands, including bridal designers and event planners, effectively driving brand awareness and engagement.

    High-Impact Writing: Consistently wrote over 20 articles per month, achieving an average of 25,000 views per ar
  • Gobernación del Quindío
    Digital Communications Manager
    Gobernación del Quindío
    Aug 2018 - Dec 2019 (1 year 5 months)
    Digital Communication Strategy: Created and implemented a comprehensive digital communication strategy for the regional government, encompassing social media platforms (Facebook, Twitter, Instagram, YouTube, WhatsApp Business), website, and email marketing.

    Budget and Vendor Management: Oversaw the budget and managed relationships with external advertising agencies and other vendors, ensuring effective allocation of resources and vendor performance.

    Social Media and Online Marketing: Led social media planning and developed online marketing campaigns, increasing followers by over 50,000 in less than a year through strategic engagement and content.

    Press Releases and MailChimp: Distributed press releases and i
  • I
    Senior Copywriter
    ISM Innova Social Media
    Oct 2017 - Aug 2018 (11 months)
    Marketing Campaign Creation: Designed and executed both offline and online marketing campaigns for prominent brands including Cinnabon, Frisby, Juan Valdez Coffee, and Chevrolet, driving brand awareness and consumer engagement.

    Internal Campaign Development: Developed and managed internal campaigns for Frisby University, including creating website content, conducting data analysis to formulate strategies, and drafting copy for newsletters, social media, and flyers.

    Social Media and Scriptwriting: Crafted compelling social media copy and video scripts for various brands, ensuring consistent and engaging messaging across different platforms.

    Client Strategy and Collaboration: Collaborated closely with account
  • Kaffury Designs
    Content Writer
    Kaffury Designs
    Nov 2016 - May 2020 (3 years 7 months)
    Content Development for Tourism: Created and developed engaging content for the tourism section of Kaffury Latin Magazine, focusing on showcasing travel and tourism opportunities.

    Promotion of Latinx Small Businesses: Highlighted and promoted Latinx small businesses in Westchester County through targeted content, enhancing visibility and support for local entrepreneurs.
  • El Diario del Otún
    Digital editor - Community Manager
    El Diario del Otún
    Dec 2014 - Jun 2016 (1 year 7 months)
    Video Content Creation: Produced and managed video content for the website, including five weekly videos featuring local news and special reports, enhancing viewer engagement and information delivery.

    Social Media Campaign Initiation: Launched the first social media campaign, resulting in a 20% increase in followers and reaching over 40,000 people, significantly boosting the brand's online presence.

    Community Management: Oversaw social media community management, actively engaging with a diverse audience by responding to messages and comments and providing accurate information to users.

    Breaking News and Articles: Wrote breaking news and on-demand articles for the newspaper, delivering timely and relevant co
  • Banco de la República  Colombia
    Internal Communication intern
    Banco de la República Colombia
    Jun 2014 - Dec 2014 (7 months)
    Internal communications intern for the cultural office at the Bank.

    Created the first internal communications strategy.

    Managed the internal newsletter, email communications, and press releases.

    Promoted cross-divisional teamwork activities development of the campaign 'A day in the life of...' with the participation of 95% of employees.
Education verified_user 0% verified
  • UC Berkeley Extension
    Course, Writing for Social Media
    UC Berkeley Extension
    Jan 2022
  • Universidad Complutense de Madrid
    Summer class, Digital Communication and Media/Multimedia
    Universidad Complutense de Madrid
    Jan 2019
  • Universidad Rey Juan Carlos
    Master's degree, Digital Communication and Media/Multimedia
    Universidad Rey Juan Carlos
    Jan 2016 - Jan 2018 (2 years 1 month)
  • Universidad del Quindío
    Bs, Communication, Journalism, and Related Programs
    Universidad del Quindío
    Jan 2010 - Jan 2015 (5 years 1 month)
Publications verified_user 0% verified
  • K
    ¿Dónde recibir año nuevo?
    Kaffury Latin Magazine
    Jan 2016