Ivette Flores Social Media Manager | Digital Storytelling | Video Content |

Social Media Manager

Sporty Group

Jan 2025 - Current (1 year 9 months)

- Created original sports content across Instagram, TikTok and other digital platforms, producing an average of 4+ daily posts while scaling output during major sporting events.
- Planned and executed editorial calendars aligned with football seasons, promotional campaigns and trending sports conversations.
- Produced, scripted, edited and published short-form videos focused on storytelling, sports news, product education and audience engagement.
- Covered the FIFA World Cup on-site by attending press conferences, training sessions and official events, producing real-time content for international audiences.
- Conducted interviews with football fans and a FIFA World Cup-winning player, creating engaging editorial content

Sports Content Creator

freelance

Oct 2021 - Current (5 years)

- Sports Content Creator
- I’ve been able to collaborate with different brands, such as Tecate, MG Motors, Puma, Powerade, Ruffles, Innovasport, among others.

Marketing Coordinator

CASA DE LA FAMILIA

Aug 2023 - Oct 2024 (1 year 3 months)

- Set up ads on Facebook, Instagram, and TikTok. The current focus is to boost video views to cover some grant requirements, and we currently average more than 1 million views per month with a $5,000 USD budget.

- Design graphic and informative physical content for clients and attorneys for Casa de la Familia and Nogales Psychological Counseling (NPC). I'm currently re-designing a professional booklet and a postcard from scratch.

- Creation and coordination of marketing campaigns for Casa de la Familia and NPC.

- Work on fundraising ideas.

- Assist the Marketing Director on various tasks.

- Creation and schedule of social media content focused on mental health awareness, self-love, self

Content Creator

Draftea

May 2023 - Oct 2023 (6 months)

Creation and edition of videos for Instagram Reels and TikTok.

Guest Host (Remote)

TUDN

May 2022 - May 2023 (1 year 1 month)

Weekly remote guest host at TV show called Tu Tribuna, sports show focused on Mexican soccer.

Social Media Coordinator

CASA DE LA FAMILIA

Feb 2022 - Dec 2023 (1 year 11 months)

- Supervise and coordinate the content team to ensure the social media calendar covers monthly topics, and the social media channels stay updated with daily content according to the company's voice, style, tone, and values.

- Creation and design of monthly internal newsletter and other announcements during the month.

- Compose, design, and coordinate external emails for partners, clients, and other companies.

- Coordinate, edit, and upload a weekly podcast with Dra. Ana Nogales, head of Casa de la Familia

- Designing posts and infographics when there's a special announcement that needs to be posted on social media.

- English-Spanish translation of emails, announcements, website content,

Facebook Ads Moderator

Scalable Press

Jul 2021 - Feb 2022 (8 months)

- Ensure that our sellers of drop shipping and POD products are creating ads that are fully compliant with Facebook policies.

- I provide community management for numerous Facebook pages. This includes but it's not limited to follow-up on any negative comment to ensure that customer satisfaction is being maintained all around.

- Content creation of educational and informative blogs and documents that can serve as a guide for our sellers and research of specific Holidays to be aware of ads limitations on Facebook.

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Host FutBites

Grupo Brolan

Jan 2021 - Jan 2022 (1 year 1 month)

- Hosting and scriptwriting of a YouTube channel focused on European soccer news
- Usage of tools such as VidIQ to analyze and monitor channel analytics
- Video SEO optimization on YouTube Studio according to Google Trends
- Record twice a week in a professional studio, all by myself

Current stats:
- 9000 subscribers
- 824.9 k video views

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Co-Host

Universo de Cracks Alda Tuiran

Oct 2020 - Dec 2023 (3 years 3 months)

- Co-host of soccer YouTube channel

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Co-Host FutVar

Grupo Brolan

Aug 2020 - Jan 2022 (1 year 6 months)

- Co-Host of soccer YouTube channel

Digital Marketer / Partnerships Coordinator / Content Manager

ONE

Jul 2020 - Jun 2021 (1 year)

- SEO optimization on blogposts and Ahrefs, managing email automations on Growbots and Active Campaign.
- Creation of the internal content calendar, Facebook and LinkedIn campaigns.
- Reporting on Facebook, AdRoll, LinkedIn and Google Ads.
- Creation of new partnerships with legal associations.

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Video Editor

Grupo Brolan

Nov 2019 - Jan 2021 (1 year 3 months)

- Gathering needed assets related to the topic of each video
- Ensure that the flow of the graphic content is according to music and script
- Make sure that no copyright infringement is made
- Design Cover image of every video

Insurance Agent

Seguros Monterrey New York Life

Jan 2019 - Nov 2019 (11 months)

- Educating new prospects on the different products that we offer so they can make an informed decision and choose the one that works best with their needs
- Prospects follow-up
- Clients follow-up

Subject Matter Expert

American Express

Aug 2018 - Dec 2018 (5 months)

- Subject Matter Expert on Multimarket
- Personal coaching for some of the Multimarket team members that were lacking performance-wise
- Ensure quality on all of the calls that were being made by the other team members
- On-plant support for live calls
- Assistant during training process for new hires

Financial Analyst

American Express

Jan 2018 - Jul 2018 (7 months)

- Member of the collections department for USA latino market, Argentina, Spain and IDC (International Dollar Cards: High-level members from different parts of the world)
- Provide excellent customer service according to American Express' standards
- Ensure quality and correct processes are met during every call

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Assistant Fashion Designer

Casa Lorena

Jan 2017 - Dec 2017 (1 year)

- Seamstress and fashion designer assistant
- Design and creation of dresses and costumes
- Making illustrations of all of the projects created

Social media

Rooster Interactive

Jan 2016 - Dec 2016 (1 year)

- Community manager for various clients on different platforms
- Content creator for several brands and in charge of managing the weekly content calendar
- Usage of several platforms such as Hootsuite and Asana
- Blog creation in English and Spanish for different companies related to different industries

Food Service

Oklahoma State University

Sep 2014 - Dec 2014 (4 months)

- General restaurant services
- Food prepping and packaging
- Cashier services
- Cleaning

Magazine Reporter

Truchha Marketing

Jul 2013 - Aug 2014 (1 year 2 months)

- Photographer and reporter for Yei Social Kids
- Coverage of school's social or sporting events
- Redaction of notes featured on the magazine

Ivette Flores

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Ivette Flores

About

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Behavioral traits