Experienced all-round communications professional with a decade in developing b2b/b2c marketing content strategy and communication products across private, public and multilateral sectors. Worked for over 20 clients from North America, Europe, and Aisa. Proven track record in coordinating diverse communication and visibil ity initiatives within UNIDO's global, regional, and national technical cooperation projects, as well as stakeholder engagement and outreach strategies for proprietary digital tools A skilled storyteller, adept at creating data-driven, high-impact digital and print products, with results captured by key performance indicators (KPIs) such as CVR, CTR, or SERP ranking. Developed writing guidelines and trained writers. Organised and facilitated workshops for over 500 participants across 3 continents. Published peer-reviewed articles on innovation for Springer NY.