I am a General Manager (Sr Director) and business builder with more than 10 years of experience growing and scaling business units in high-growth tech companies across Latin America.
I joined Rappi as an early employee and have spent almost 8 years building, launching, and scaling multiple business lines across operations, monetization, B2B sales, and strategic partnerships. Today, I lead the Northern Region of Colombia, with full responsibility for business performance, operations, expansion, and regional strategy.
My core strength is turning complexity into growth. I have built monetization and retail media products from scratch, led B2B commercial teams, negotiated strategic partnerships with large brands, and managed cross-functional teams in fast-moving environments.
Beyond Rappi, I have co-founded and advised startups focused on marketplaces, AI, and digital products. I enjoy working at the intersection of business, data, and product, especially in companies that are building new revenue models and scaling across markets.
Key focus areas:
• General management and P&L ownership
• Monetization and revenue strategy
• B2B sales and strategic partnerships
• Marketplace and platform growth
• Data-driven decision making (Power BI, insights & analytics)
• Building teams and scaling operations
