Iván B. Martínez Velázquez

Iván B. Martínez Velázquez

About

Detail

Digital Marketing Manager | Project Manager | PPC
Mexico

Contact Iván regarding: 
work
Full-time jobs
Starting at USD3k/month
Flexible work
Starting at USD20/hour

Timeline


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Job
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Education

Résumé


Jobs verified_user 0% verified
  • Firework
    AdOps Specialist Sr. public Remote experience
    Firework
    Jul 2024 - Current (1 year 11 months)
    Ad Ops Specialist Sr. performance. $50K to $150K. Google Ads and Programmatic advertising strategies with DV360 for video commerce, including strategic budget allocation to maximize campaign Data-driven reports using Looker Studio and Google Suite, providing insights and optimizations for four accounts with monthly budgets ranging from
  • Hired Remoteli
    Digital Marketing Manager public Remote experience
    Hired Remoteli
    Jun 2023 - Current (3 years)
    Internal and client Digital Marketing strategies with the intention of achieving established business objectives. -PPC strategies and reports. -SEO strategies and blog posts. -Review of assets, content, configuration and optimization for Social Media and Paid Ads. Leader of the Digital Marketing area where I review, assign and verify the tasks of the Content Writer, Analysts and Coordination positions of MKT Digital.
  • W
    PM & PPC Specialist
    Webserv
    Mar 2022 - Jan 2023 (11 months)
    PPC campaigns (Google, Bing, Facebook) for healthcare and addiction services. Optimization. Develop strategy to improve the conversion rate and also reduce the CPA without jeopardizing the number and quality of the leads. Weekly reports. Face to face with clients.
  • Roll
    Project Manager Sr
    Roll
    Sep 2021 - Mar 2022 (7 months)
    As a Senior Project Manager, I lead digital projects for DTM TOYOTA and Airbnb Mexico, ensuring seamless execution through comprehensive SOW documents tailored for Media Planners, Graphic Designers, Content Managers, Digital Marketing, IT, and Business Intelligence teams. I organize the team’s workflow using Gantt charts and SCRUM methodology to effectively manage daily, weekly, and monthly tasks. Regular status meetings, both daily and weekly, facilitate open communication and progress tracking, while I prepare detailed reports to keep stakeholders informed. I oversee budget allocation to optimize project resources and engage in face-to-face interactions with clients on a weekly and monthly basis to ensure alignment with their expectations
  • Geek Vibes
    Digital Marketing Manager
    Geek Vibes
    Jan 2018 - Sep 2021 (3 years 9 months)
    Digital Marketing Strategies and Campaigns for different brands. Google Ads (performance & awareness) Facebook Content & Campaigns (conversions & awareness) SEO Analysis Electrolit: SEO Analysis to identify potential problems and opportunities. I improved the Site Health from 76% to 81%, and decrease the bounce rate from 63% to 55% in the first month. Peugeot: Website analysis to determine the reasons about the high bounce rate. Based on that, I define a strategy to solve the problem. AirWick: Website diagnose to identify the customer journey and potential navigation problems. I provided action plans to improve the functioning and competitiveness. PMA: Produce Marketing Association: LinkedIn lead campaigns for recruit new members and traffi
  • Q
    Digital Marketing Coordinator
    QUIERO CASA
    Mar 2015 - Dec 2017 (2 years 10 months)
    Budget administration for the digital tools and campaigns, social networks and the real estate websites in which Quiero Casa is announced. Content grill for Facebook & Twitter. Monthly activity chronogram with attendance to the different targets. Google, Twitter & Facebook monthly reports. Development of the strategy for the Mobile App (Quiero Casa VR) Google Ads & Facebook Ads strategies for leads generaton. Cordination and training to the sales force for the using of the digital tools (Virtual Architectural Model, Mobile App) SEO/SEM. Creation, development and implementation of the Social Networks Procedural Manual. Creation, development and implementation of the Branding Manual for the Digital. Design and development of the image and str
  • C
    Digital Marketing Coordinator
    CE Personnel
    Apr 2014 - Mar 2015 (1 year)
    Benchmarking & digital strategies for bidding. Content grill for Facebook & Twitter Monthly activity chronogram. Analytics reports of Google, Twitter & Facebook (per month). Google Ads & Facebook Ads strategies for positioning of the different brands. SEO/SEM implementation strategies. Creation, development and implementation of the Social Networks Procedural Manual. Mailing campaigns. Delegate and supervise activities of Web Designer, Graphic Designer and Community Manager key positions Budget administration for publicity of one of the main businessof the company.
  • L
    Digital Marketing Coordinator
    LA CHILANGUITA
    Aug 2013 - Apr 2014 (9 months)
    Communication strategies for the different targets. Benchmarking. Content grill for Facebook & Twitter. Monthly activity chronogram. Analytics reports of Google, Twitter & Facebook (per month). Google Ads & Facebook Ads strategies for positioning and leads generation. SEO/SEM implementation strategies. Creation, development and implementation of the Social Networks Procedural Manual. Mailing campaigns. Delegate and supervise activities of Graphic Designer and Community Manager key positions -Social Media strategies for website and social networks. Marketing campaigns BTL, ATL and OL. Content manager for social networks (Facebook,Twitter, YouTube & Foursquare). Strategy development of the new website.
  • Guerra Castellanos y Asociados
    Community Manager
    Guerra Castellanos y Asociados
    Aug 2011 - Aug 2013 (2 years 1 month)
    Accounts: NFL Mexico, PepsiCo Mexico, Dell Mexico. Content grill for social networks (Facebook,Twitter and Blogger). NFL México: Fanpage & Twitter, content generation. Dell México: Adapt the blog content for the Mexican target. (The original content was provided by the Latin America team) PepsiCo México: Chtronogram and content schedule for Twitter SEO/SEM. Crisis Management in social networks. Schedule and content programming. Social Media Strategies for all the accounts. Developement and implementation of the Crisis Procedral Manual. Strategy developement for each one of the accounts that I managed. Photograph and image edit.
  • Ache Entretenimiento
    Community Manager
    Ache Entretenimiento
    Oct 2008 - Jun 2011 (2 years 9 months)
    Accounts: La Chilanguita, China Grill, Filter Magazine, Smirnoff Mexico, Time Out Mexico Content manager for social networks(Facebook and Twitter). Management of measuring tools in order to analyze the engagment and generate conversion with followers/customers. Contributor for Time Out magazine. Photograph and image edit.
Education verified_user 0% verified
  • California State University San Marcos
    Technical Certificate, Social Media Marketing
    California State University San Marcos
    Jan 2012 - Dec 2013 (2 years)
  • U
    Bachelor's degree in Communications, Communications, marketing and media
    Universidad Tecnolgica de Mxico
    Jan 2006 - Dec 2009 (4 years)