Ivan Daza

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Community and Production Coordinator

Latente

May 2022 - Feb 2023 (10 months)

- Drive analysis of campaign performance, collect and analyze insights for social media content creation to drive audience reach, engagement, and interaction with the influencer community (2,950 followers). - Develop and implement digital communication strategies and campaigns through research, ideation, and planning. Lead client negotiations, including contract agreements, pricing, commercial agreements, and ensure commitments are delivered. - Create and schedule a content marketing plan on social networks, monthly newsletters, and promotional videos with an impact on the audience. Monitor social media campaigns and analyze web traffic from the online community.

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Content Communications & Music Selector

YoMobile

Apr 2022 - Jun 2022 (3 months)

- Programming and communicating information, messages, ideas, and stories to the audience on radio and live video. - Selecting and organizing music live for Club Lava, maintaining awareness of current trends within the music industry to stay up-to-date with emerging artists and genres. - Investigate and prepare relevant topics, new releases, and trends that generate greater audience and impact. - Design competitive strategies for monthly YoMobile product promotions (product details).

Marketing Intern

Flora, Fauna y Cultura de México

Jul 2021 - Dec 2021 (6 months)

- Development of an environmental advertising campaign strategy for the Cozumel Mangroves Campaign Project within the Green Areas conservation program (250 ha). - Research and information gathering on casuarina on the island, creation of hashtags, and content segmentation for social media platforms to carry out the campaign. - Creation of written scripts and sound projects for radio spots and podcasts. - Support cross-functional teams to effectively reforest more than 26,000 red mangrove plants and 2,000 specimens of other native species.

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Content Generator Intern

Ibero 90.9

Jan 2021 - May 2021 (5 months)

- Copywriting for social media on Facebook, Instagram, and Twitter (587.9K followers), assessing customer response to create targeting messaging. - Writing music articles for the website about relevant topics related to artists, upcoming events, and ticket giveaways. - Publishing multimedia content (images & videos) on the website.

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Ivan's behavioral traits
Ivan's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.