Iván Lechuga Bilingual Marketing Content and Copy Writer

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Copywriter

Visual One Studio

Sep 2018 - Current (7 years 10 months)

Content creator in English and in Spanish for Visual One Studio marketing agency clients and Que Hay Mexico directory for CDMX. Development of articles with a marketing angle for our commercial clients, as well as blog posts in English and Spanish for readers of the Que Hay Mexico directory in CDMX. There's some legal writing involved for some of the clients of Visual One Studios which are law firms. Que Hay Mexico and Visual One Studios are owned by the same group, therefore I am employed by both.

Escritor

Warp Magazine

Sep 2015 - Mar 2020 (4 years 7 months)

Contributing writer. Lifestyle, CDMX, & Music articles. Provided coverage for many festivals and concerts.

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Escritor

Playboy Magazine SA

Aug 2014 - Jun 2020 (5 years 11 months)

Contributing writer for food & lifestyle articles

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Escritor

Indie Rocks!

Aug 2013 - Mar 2020 (6 years 8 months)

Contributing writer for music and film articles. Conducted interviews with international artists. Covered every important music festival in Mexico and reviewed many many many concerts and albums.

Product Development Manager

Primer Congreso Internacional Virtual sobre discapacidad y derechos humanos.

Feb 2012 - Aug 2013 (1 year 7 months)

New product prospecting for importing. Tropicalization of products for the mexican market. Development of new lines of products.

Instructor

Berlitz

Jan 2012 - Feb 2012 (2 months)

English instructor at Berlitz Del Valle, supporting Pedregal and Coyoacan centers. Levels taught: 1 - 8, including business english courses. 10 day training prior to start.

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Owner / Director of Media Relations

Kermés Strategies

Mar 2010 - Feb 2012 (2 years)

Co-Founder of experiential marketing and community events agency, specializing itself in the Latino market. Publishers of XV Magazine in Orange County, CA.

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Project Manager

Latino Family Media, Inc

Dec 2006 - Mar 2010 (3 years 4 months)

Main activities: Creation and full management of holistic marketing programs for mass consumer brands (Pampers, Tide, Crest, Charmin, General Mills) who target the Latino consumer in Los Angeles, Houston, Miami and other large American cities. This includes management of staff needed for execution: Project coordinators, field managers and brand ambassadors. Media planning/buying, and complete production follow through with media corporations such as Univision, Telemundo and Google. Business development support doing statistical research in markets throughout the U.S.

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Statistical Analyst

Wisdom Strategic Marketing Research

Feb 2006 - Oct 2006 (9 months)

Main activities: Began work as collaborator in different activities such as data base building, survey labeling, etc. After promotion to analyst, continued work doing statistical analysis of the information obtained from surveying and the elaboration of presentations showing these results. Worked closely with SPSS 13.0.

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Marketing Research Manager

Corporativo CDGarza

Sep 2005 - Feb 2006 (6 months)

Main activities: Directing marketing research efforts in the San Pedro area in order to obtain information about consumer habits and patterns. Conducting post-purchase surveys to clients and the non-interested. Collaborated in the company's business development activities.

Iván Lechuga

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Iván Lechuga