R

Rachell Lee

About

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Marketing Copywriter
Florida, United States

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Truepill
    Marketing Copywriter
    Truepill
    Jan 2021 - Jan 2022 (1 year 1 month)
    Developed and maintained a unique brand identity for a DTC mental health brand through blog content, email marketing, and social— generating thousands of blog pageviews ●Wrote original and creative copy for different use cases and digital channels (one-pagers, landing pages, case studies, email newsletters, blog articles, creative ads, internal company content needs, etc.) ●Strategized key messaging for both B2B and DTC content needs in collaboration with internal stakeholders and various project members ●Managed multiple CMSs (Wordpress, Webflow, and Medium) to post and publish SEO-optimized content to digital channels on a weekly basis ●Developed copywriting guidelines to establish a cohesive brand identity and help guide other contr
  • Friends of Acadia
    Copywriting Intern and Support
    Friends of Acadia
    Apr 2020 - Dec 2020 (9 months)
    Wrote long-form copy for social media industry blogs on Squarespace on a weekly basis ●Helped create a messaging strategy, establish content pillars, and craft a brand voice for clients on social media ●Conducted research on various topics for upcoming blog stories ●Wrote short-form copy for social media platforms using the HeyOrca scheduling platform ●Designed and wrote client newsletters using MailChimp or Constant Contact
  • A
    Content and Analytics
    Airbtics
    Jan 2020 - Jan 2021 (1 year 1 month)
    Orchestrated email campaigns and wrote B2B email newsletter copy, resulting in increased engagement and clicks ●Wrote and optimized original blog content targeting various ICPs: real estate investors, Airbnb business owners, tourism boards and more ●Implemented in-depth keyword research and SEO best practices for each blog article ●Developed unique and timely key messages for each ideal customer profile ●Translated complex data analytics concepts into simplified, digestible copy for potential rental property investors ●Managed and organized each content project using Trello, Asana, and Google Suite
Education verified_user 0% verified
  • Georgia State University
    Bachelor of Arts
    Georgia State University