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Ismirelda Shanice Forst
About
Detail
Yucatán, Mexico
Résumé
Jobs
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Content Marketing/SEO SpecialistPorch GroupJan 2021 - Current (5 years 6 months)Assisting the business in improving its content marketing strategy and maintaining a strong Google search ranking by managing and coordinating key initiatives • Written over 100 engaging and SEO-optimized content • Executing on-page and off-page SEO strategies and secured 85% of backlinks from authoritative domains (DA 50+) • Implementing lead generation and email outreach strategies to build and nurture relationships • Monitoring performance metrics and preparing reports- FFreelancerJan 2020 - Current (6 years 6 months)Supporting small businesses and entrepreneurs to achieve growth by developing and executing personalized marketing and strategic plans, while managing projects from concept to successful implementation. • Designing and leading coaching and training programs – managed and delivered over 10 projects • Planning, developing, and managing the production of online and offline marketing content • Managing social media channels and websites
- CReal Estate All-Rounder/Operational AssistantCitylife HousingFeb 2019 - Oct 2019 (9 months)• Supporting the team in coordinating and executing marketing and operational activities • Organizing and managing the staging and showing of homes • Planning, setting up, and monitoring Google Ads campaigns
- HProject Coordinator/Strategic Consultant|Humus Consulting N.V.Jan 2018 - Jan 2020 (2 years 1 month)Assisting in the development of profit, non-profit, and government organizations by coordinating strategic growth initiatives and delivering specialized solutions and trainings. • Creating comprehensive business plans and strategic and HR reports
Education
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- EMaster of ScienceErasmus UniversityJan 2019 - Jan 2021 (2 years 1 month)
- EBachelor of ScienceErasmus UniversityJan 2019 - Jan 2021 (2 years 1 month)
Projects (professional or personal)
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- CCafetería Rosa Pastel - Digital Marketing & StartupJan 2022 - Jan 2023 (1 year 1 month)I assisted in the launch of Cafetería Rosa Pastel, guiding the team from concept to execution. As the lead for digital marketing, I developed and implemented a social media strategy to establish the brand and attract customers. Some of the tasks included: Creating and scheduling engaging content across multiple platforms and maintaining brand consistency. • Wrote compelling website copy, social media captions, and promotional materials to enhance brand messaging. • Designed, managed, and optimized Meta (Facebook & Instagram) ad campaigns to drive traffic. • Assisted in structuring the website with SEO best practices to improve visibility and search rankings. • Tracked campaign performance using analytics tools, adjusted strategies based o
- MMarketing ConsultantSep 2021 - Sep 2022 (1 year 1 month)As a volunteer marketing consultant for Yellow vs Blue, I developed marketing strategies, managed social media, and coordinated a marketing team, leading to increased social media engagement.
- SStudent ConsultantSep 2020 - Feb 2021 (6 months)Consultant and team leader for social impact assignments, driving successful project outcomes through strategic planning and leadership. Leading cross-functional teams, writing proposals and reports, conducting field research and marketing analysis, managing client relationships.