Isabella Zuluaga
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Business Development Manager at Callbox Inc
Medellín, Antioquia, Colombia
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Résumé
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Business Development ManagerCallbox IncMay 2023 - Current (3 years 6 months)Leveraged content marketing, thought leadership, and consultative outreach strategies to generate
$1M+ in annual revenue across global B2B markets in Tech, communications, retail and AI, Globally.
Managed a team of 4 while developing messaging and lead generation programs that connected
marketing initiatives to pipeline growth and customer acquisition- Brand and communications manager verified_user Verified experienceIntegris GroupJan 2025 - Jul 2026 (1 year 7 months)Spearheaded Integris' brand evolution, positioning the company as a trusted technology and
consulting partner across AI, Cybersecurity, MarTech, and Managed Services.
Worked with executives and practice leaders to develop thought leadership programs that increased
visibility, credibility, and influence among enterprise decision-makers.
Led the corporate website redesign project, supporting SEO and SEM goals through improved
messaging, content strategy, and user experience.
Expanded audience reach through LinkedIn organic and paid media strategies. Used Adobe Premiere Pro to create and refine marketing materials, maintain visual consistency, and produce and edit content supporting brand and communication objecti - Digital content creatorIntegris GroupNov 2024 - Jul 2026 (1 year 9 months)Grew LinkedIn audience from 1K to 40K+ followers in under 12 months through content and thought
leadership strategy.
Executed influencer marketing strategies that increased sales by 25%, nearly doubled social media
followers, and expanded brand reach and visibility.
Negotiated and launched a campaign with Howie Mandel, securing Times Square billboard exposure,
podcast placements, and earned media opportunities.
Managed website content and landing pages through WordPress and Shopify, optimizing SEO, user
experience, and conversion-focused messaging.
Coordinated multidisciplinary teams including copywriters, paid media specialists, UX/UI designers, and
community managers to deliver integrated marke - AMarketing analystAGUA BENDITA S.A.SMar 2023 - Jun 2023 (4 months)Conducted market and competitor research to identify emerging fashion and consumer trends.
Analyzed customer behavior and campaign performance to support marketing initiatives.
Assisted in developing marketing strategies aligned with brand positioning and business objectives.
Collaborated with cross-functional teams to support product launches and seasonal campaigns.
Monitored industry trends and consumer insights to identify growth opportunities. - Linked In Content ambassadorCallbox GlobalJun 2022 - Nov 2024 (2 years 6 months)As a LinkedIn Content Ambassador for a high-ticket B2B technology company, I developed and executed content strategies designed to strengthen brand authority, increase visibility, and support sales pipeline growth.
I created thought-leadership and educational content tailored to key decision-makers, translating complex technology solutions into clear, relevant messaging that addressed customer pain points and business needs. I aligned content topics and messaging with sales priorities, buyer personas, and different stages of the customer journey to help generate awareness, engagement, and qualified interest.
I also monitored content performance and audience engagement to identify high-intent prospects, optimize future - NSales Account ManagerNutrition Formulators,Inc.Apr 2021 - Dec 2021 (9 months)Managed a portfolio of B2B clients across sourcing, formulation, labeling, and fulfillment in the
nutraceutical industry
Scaled a key account from $10K to $200K in revenue within 6 months through strategic positioning,
consultative selling, and execution
Developed client-facing messaging and positioning strategies that accelerated purchase decisions
and increased account retention - ALeaderAlternativas En Economía Consultores, S.A. de C.V.Jan 2019 - Jan 2021 (2 years 1 month)
Education
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- Asking Great Sales QuestionsLinkedInAug 2023
- Inbound marketing certificationHubSpotMay 2023
- IFrançais, French Language and LiteratureInstitut Lingusitiqüé adenetteJan 2017 - Jul 2017 (7 months)
- Master of International BusinessEAFITJan 2017 - Dec 2022 (6 years)
Projects (professional or personal)
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- MCo founderMera Vuelta Marketing StudioJan 2025 - Current (1 year 10 months)creative strategy, social media planning, paid media campaigns, budget management, client success. Utilized Adobe Premiere Pro to create and adapt visual assets, social media content, campaign materials, and video content for clients, managing raw footage, pacing, text, graphics, and audio.
- Freelance creative content strategistPipedriveMay 2021 - Sep 2025 (4 years 5 months)As a Freelance Creative Content Strategist, I’ve partnered with brands including Pipedrive, HubSpot, High Scale, GoPure, and Van Life to develop high-impact content and digital marketing strategies across organic social and paid media.
I build strategic frameworks based on business objectives, audience insights, customer psychology, pain points, buying barriers, and competitive positioning. I translate these insights into creative concepts, messaging angles, content pillars, campaign strategies, and performance-focused briefs designed to capture attention and drive action.
On a project basis, I lead and collaborate with creative teams—including designers, copywriters, editors, and content creators—to take campaigns fro