Isabella Marques

Copywriter Sênior

Growth Machine

Oct 2023 - Current (1 year 9 months)

My experience as a Copywriter empowers me to tackle dynamic challenges and excel in crafting persuasive content, making a positive impact on our digital launches, marketing campaigns, and the promotion of the "Infinite Demand Community" infoproduct within the B2B market. - Marketing Funnel Strategy & Optimization: Expertise in leveraging marketing funnels to guide prospects from awareness to conversion. Skilled in crafting stage-specific content and using data analytics for optimizing conversion rates at each touchpoint. Proven success in continuous testing and strategic adjustments to maximize campaign ROI and enhance user experience. - Content Strategy: Crafting and implementing a comprehensive content strategy that aligns with the comp

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Copywriter

freelance

Dec 2022 - Apr 2023 (5 months)

Crafting text for landing pages, email marketing, creative strategies for paid traffic and VSLs. I played a key role in the launch of two experts: 1) Silvana Ramiro, a journalist from Globo, for her in-person event and subsequent digital course on Effective Communication. 2) Welington Paschoal, an entrepreneur and qualified stock market investor, for his course on finance and investments using direct traffic models. - Storytelling - AIDA - Mental Triggers - Irresistible Offer - Guarantee - CTA (Call to Action) - A/B Testing

Growth Specialist

Growth Machine

May 2021 - Sep 2023 (2 years 5 months)

B2B Sales Acceleration | Outbound Sales | Inbound Sales | Inside Sales | Sales Enablement | Growth As a B2B growth specialist, my role involves conducting diagnostics of the commercial operations of companies across various sectors and assisting them in structuring a plan focused on: validation and definition of strategies, process development, people management and training, and optimization of metrics and tools. In 2 years, I have conducted over 500 diagnostics of company operations throughout Brazil, dealing directly with Commercial Directors and C-level executives of companies with annual revenues exceeding 2M, generating more than 7M in sales for the company. From identifying operational pains and bottlenecks, I structure a preliminar

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Network Marketing Leader

Grupo Hinode - Oficial

Jul 2016 - Jul 2021 (5 years 1 month)

In my role in Network Marketing, I successfully developed and led a sales force of over 1,000 individuals, driving the business to achieve over $30 million in revenue over five years. My leadership extended beyond national borders, earning recognition at major international events, and solidifying my expertise in sales management, prospecting using digital marketing, copywriting and sales habilites, event coordination, public speaking, and personal branding.

Events, Branding and Sponsorships Intern

BG Group

Aug 2015 - Dec 2015 (5 months)

During my internship at British Gas (later part of Shell), I played a key role in enhancing the brand's presence through strategic event management and forging impactful partnerships. "Although copywriting was not a well-known or commonly used term at the time, I was already using it in my daily routine in emails, advertisements, and general communications within the company.

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Journalism Intern (Press Office)

Secretaria de Estado de Cultura e Economia Criativa do Rio de Janeiro

Jun 2015 - Aug 2015 (3 months)

My internship at the Rio de Janeiro State Secretariat involved a dynamic role in internal communications. I was pivotal in liaising with the media, coordinating interviews, supporting event promotions, crafting press releases, managing the website content, and overseeing media monitoring and email communications.

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Voluntary Journalist

Roquette Pinto Comunicação Educativa

Apr 2015 - Dec 2015 (9 months)

At Roquette Pinto, one of Brazil's most esteemed radio stations, I honed my journalistic skills. My responsibilities included producing engaging content, delivering live traffic updates, and highlighting Rio de Janeiro's cultural scene.

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Foreign Trade Intern

Redley

Sep 2013 - Feb 2014 (6 months)

My internship with leading retail brands Redley and Cantão involved organizing critical sales data, liaising with international clients, and overseeing financial transactions, contributing to the smooth operation of the business.

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Merchandiser

Universal Orlando Resort

Dec 2011 - Feb 2012 (3 months)

Participating in a work exchange program at Universal Orlando Resorts, I engaged in customer service and inventory management, ensuring a seamless operational flow in a fast-paced entertainment environment.

Isabella Marques

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Isabella's behavioral traits
Isabella's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.