Isaac Arrayales Schulte

Head of Commercial Strategy

NTT DATA

Apr 2021 - Current (5 years)

- Team & Solution development - SME in decision making committees - 3% EBITDA increase (2022-2023) for the Luxury department store in Mexico Project Manager for the Commercial & Marketing Strategy: Definition of the new commercial model, structure and KPIs for all stores. Retail Calendar, visual merchandising, and marketing execution. Commercial planning policy & SLAs.

Sr. Strategy Manager (eficiencia comercial)

Arena Analytics

Feb 2018 - Apr 2021 (3 years 3 months)

- Commercial Engineering / Business Efficiency / Revenue Management / S&OP / Product Placement / OTC

U

Head of Revenue Management& Digital Strategy

URREA: Tecnología para Vivir el Agua

Feb 2018 - Dec 2018 (11 months)

- Strategic results of margin, sales, coverage and branding; optimized profitability and achieve the highest possible ROI. - Project evaluation and product development. Definition, validation, control and monitoring of commercial investment projects; campaigns, promotions, trade mkt, exhibitions, expos, fairs, showroom, branding. - Responsible for operating and developing digital sales channels and digital marketing.

G

Global Marketing Manager

GRUPO JALOMA

Aug 2016 - Feb 2018 (1 year 7 months)

- Market research, pricing strategy. Business development; branding, growth, and innovation strategies. - Product drop/launch; communication campaigns, events, expos and PR. Go to Market and operations; definition and control of KPIs, P&L and objectives for the commercial area. - Demand Planning. S&OP structure, roles & KPIs. Inclusion of market intelligence to the process. - Portfolio and client segmentation. Structure definition for the company's 1st Mkt plan.

Sr. Marketing Manager

Pisa Farmaceutica

Aug 2012 - Aug 2016 (4 years 1 month)

- Commercial management; P&L, product development. - Definition and implementation of sales strategies, brand positioning, negotiation with distributors. Branding and new product positioning (MS min >13% per year).

Commercial Strategy - Project Management

Sintec Consulting

Apr 2010 - Aug 2012 (2 years 5 months)

- Restructure of the value chain. Demand planning. Go to market. - Market segmentation. Commercial strategies. Value Offering.

D

Project Development Coordinator

Dynamica Casas

Feb 2008 - Apr 2010 (2 years 3 months)

- Análisis, evaluación, propuesta e implementación de mejoras y desarrollo de proyectos para la optimización de recursos - Definición de indicadores y procesos de la cadena de valor y el Go To Market.

Isaac Arrayales Schulte

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Isaac Arrayales Schulte