Isaac Arrayales Schulte

Isaac Arrayales Schulte  new_releases

About

Detail

Commercial & Mkt Strategy
Zapopan, Jalisco, Mexico
Contact Isaac regarding: 
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Full-time jobs
Starting at USD8.3k/month

Timeline

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Job
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Résumé

Jobs verified_user 0% verified
  • Arena Analytics
    Project Director
    Arena Analytics
    Sep 2025 - Current (1 year 2 months)
    Lead Commercial & Marketing Strategy Proyects: 3 Project Managers, 11 consultants + X client Directors
    • Implemented KPIs and compensation schemes for sales teams and e-commerce last-mile operations.
    Achieved 4% turnover reduction and 131% self-funded incentives.
    • Ensured discipline in sales and delivery experience execution: +6 NPS points across 54 pilot stores through a service-focused management and tracking model.
  • I
    Independent Business Consultant
    Jun 2015 - Current (11 years 5 months)
    Provided business consulting and advisory services for 12 years, helping businesses optimize operations and strategy.
  • B
    Marketing & Exports Director
    BIA Food
    Jan 2024 - Sep 2025 (1 year 9 months)
    • Led integration of three companies and their portfolios; product and client segmentation across brands. Portfolio rationalization: +17% operational efficiency and +9 pp EBITDA.
    • Established the Export Department: +350% YoY growth and 220% over 2024 targets. Defined intercompany trade guidelines and optimized maquila profitability (+3 pp). Developed the sales leads and funnel process
    • Implemented and led the S&OP process integrating commercial, operations, finance and supply chain.
    • SME in brand definition and positioning sessions for the group's coffee portfolio across North, Central and Latin America (USA, Ecuador, Colombia, El Salvador, Guatemala, Costa Rica).
    • Standardized commercial strategy and KPIs across cha
  • NTT DATA
    Head of Commercial Strategy
    NTT DATA
    Apr 2021 - Jan 2024 (2 years 10 months)
    - Team & Solution development
    - SME in decision making committees
    - 3% EBITDA increase (2022-2023) for the Luxury department store in Mexico
    - Project Manager for the Commercial & Marketing Strategy: Definition of the new commercial model, structure and KPIs for all stores. Retail Calendar, visual merchandising, and marketing execution. Commercial planning policy & SLAs.
    - Expert in high-ticket sales management, specifically within luxury department store environments and consultative sales exceeding 2 million
    - Sold the El Palacio de Hierro proyext worth $2.5 MUSD
    _pesos.
  • Arena Analytics
    Sr. Strategy Manager (eficiencia comercial)
    Arena Analytics
    Feb 2018 - Apr 2021 (3 years 3 months)
    - Commercial Engineering / Business Efficiency / Revenue Management / S&OP / Product Placement / OTC
  • URREA: Tecnología para Vivir el Agua
    Head of Revenue Management& Digital Strategy
    URREA: Tecnología para Vivir el Agua
    Feb 2018 - Dec 2018 (11 months)
    - Strategic results of margin, sales, coverage and branding; optimized profitability and achieve the highest possible ROI.
    - Project evaluation and product development. Definition, validation, control and monitoring of commercial investment projects; campaigns, promotions, trade mkt, exhibitions, expos, fairs, showroom, branding.
    - Responsible for operating and developing digital sales channels and digital marketing.
  • G
    Global Marketing Manager
    GRUPO JALOMA
    Aug 2016 - Feb 2018 (1 year 7 months)
    - Market research, pricing strategy. Business development; branding, growth, and innovation strategies.
    - Product drop/launch; communication campaigns, events, expos and PR. Go to Market and operations; definition and control of KPIs, P&L and objectives for the commercial area.
    - Demand Planning. S&OP structure, roles & KPIs. Inclusion of market intelligence to the process.
    - Portfolio and client segmentation. Structure definition for the company's 1st Mkt plan.
  • Pisa Farmaceutica
    Sr. Marketing Manager
    Pisa Farmaceutica
    Aug 2012 - Aug 2016 (4 years 1 month)
    - Commercial management; P&L, product development.
    - Definition and implementation of sales strategies, brand positioning, negotiation with distributors. Branding and new product positioning (MS min >13% per year).
    - Led marketing department in the pharmaceutical industry for over 5 years, ensuring strict adherence to Compliance Management Systems (CMS) and industry regulations for all campaigns and strategies.
  • Sintec Consulting
    Commercial Strategy - Project Management
    Sintec Consulting
    Apr 2010 - Aug 2012 (2 years 5 months)
    - Restructure of the value chain. Demand planning. Go to market.
    - Market segmentation. Commercial strategies. Value Offering.
  • D
    Project Development Coordinator
    Dynamica Casas
    Feb 2008 - Apr 2010 (2 years 3 months)
    - Análisis, evaluación, propuesta e implementación de mejoras y desarrollo de proyectos para la optimización de recursos
    - Definición de indicadores y procesos de la cadena de valor y el Go To Market.
Education verified_user 0% verified
  • Tecnologico de Monterrey
    Maestría en Administración, Especialidad en Estrategia
    Tecnologico de Monterrey
    Jan 2009 - Jan 2011 (2 years 1 month)
  • Tecnologico de Monterrey
    Ingeniero Industrial y de Sistemas, Especialidad en Finanzas
    Tecnologico de Monterrey
    Jan 2003 - Jan 2007 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
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