Irma Quelquejeu
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Irma Quelquejeu

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Board Member Fundación Educativa Juan Pablo II | Asociación de Directoras de Panamá | Comité Nacional de INCAE | Mentor
Panama City, Panamá Province, Panama

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Résumé

Jobs verified_user 0% verified
  • S
    Senior Consultant
    Strategy & Execution
    Jan 2017 - Current (8 years 6 months)
    S&E is a Consulting Firm based in Panama, established in 2016. Its business model was designed to address the needs of family businesses and entrepreneurs. Our Senior team of consultants comes from various areas and has over 15 years of experience working in top positions with national and multinational corporations. I specialize in Corporate Governance, Marketing Strategy, and Brand Development.
  • I
    Sales Director
    IQ MARKETING INTELIGENTE
    Jan 2015 - Dec 2016 (2 years)
    IQ Marketing Inteligente is a Market Research firm based in Panama, serving Central America and Colombia. It specializes in qualitative methodologies to complement our client's quantitative data, providing companies with in-depth knowledge about their consumer. Expanded the firm's portfolio of services to include Strategic Marketing Planning and Brand Development. Among our success stories, we designed the new brand image and packaging for the centennial and beloved Panamanian brands Azúcar La Estrella and Arroz Del'Oro.
  • P
    Area Manager North America
    Perfumes y Diseño
    Feb 2010 - Dec 2014 (4 years 11 months)
    Responsible for developing the Perfumes & Diseño (PYD) fashion and fragrance brand portfolio in the United States, Mexico, Panama, and Colombia local markets and travel retail; this territory accounted for almost forty percent of the total turnover of the International markets at the time. Designed and implemented a new Brand Development Strategy for Mexico that implicated changing the current distributor and negotiating a new contract, doubling the market turnover in less than five years. In the US, I selected the first Showroom for the pret-a-couture brand Delpozo prior to the official launch of the brand.
  • P
    Area Manager Central America
    Perfumes y Diseño
    Apr 2004 - Feb 2010 (5 years 11 months)
    Responsible for developing the Perfumes & Diseño (PYD) brand portfolio in Puerto Rico, Rep. Dominicana, Cuba, Central America, Colombia, Venezuela, and Ecuador local markets and Travel Retail. Designed and implemented the appropriate commercial and marketing strategy for TOUS, J. del Pozo, and Roberto Verino fragrances in 14 local markets and 4 Duty Free Operators to achieve the company's financial goals according to each market/brand development stage. Identified business opportunities for the group: whether it was new brands, markets, business partners, or new distribution channels. Negotiated the first personalized space exclusively for TOUS fragrances worldwide in JC Penney's Puerto Rico.
  • A
    Commercial Manager - Luxury Brands Division
    Agencias Motta, SA
    Jan 2001 - Jan 2004 (3 years 1 month)
    Responsible for the performance of the Luxury Goods Division (40 beauty advisors, 3 Sales representatives, 16 suppliers, and 85 brands). Aligned the objectives of each area within the division with those of the company to achieve the desired sales and profitability goals. Negotiated commercial terms with each supplier: annual sales, price structure, promotional investment, extraordinary contributions, and credit terms, among others.
  • A
    Commercial Manager - Luxury Brands Division
    Agencias Motta SA
    Jan 2001 - Dec 2004 (4 years)
    Responsible for the performance of the Luxury Goods Division (40 beauty advisors, 3 Sales representatives, 16 suppliers, and 85 brands). Aligned the objectives of each area within the division with those of the company to achieve the desired sales and profitability goals. Negotiated commercial terms with each supplier: annual sales, price structure, promotional investment, extraordinary contributions, and credit terms, among others.
  • A
    Brand Manager Mass Consumer Goods
    Agencias Feduros
    Jul 1999 - Sep 2001 (2 years 3 months)
Education verified_user 0% verified
  • I
    Executive Master in Business Administration (MBA, Banking and Financial Support Services
    INCAE Business School
    Jan 2008 - Jan 2009 (1 year 1 month)
  • I
    Executive Master in Business Administration (MBA, Banking and Financial Support Services
    INCAE Business School
    Jan 2008 - Dec 2009 (2 years)
    Skills: Performance Oriented
  • G
    Bachelor of Science (BS, Business, Management, Marketing, and Related Support Services
    Gies College of Business University of Illinois UrbanaChampaign
    Aug 1995 - Dec 1998 (3 years 5 months)
    Skills: Performance Oriented