Irish Marquez

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INFLUENCER MARKETING MANAGER

Courtly

Mar 2024 - Current (2 years 4 months)

Handled influencer partnerships, contract negotiations, content planning, and feedback provision. Provided regular reports on campaign performance inc. ROI Wrote PR Articles, Influencer scripts, campaign briefs, etc.

CREATIVE & INFLUENCER MARKETING SPECIALIST

Italic

Apr 2023 - Current (3 years 3 months)

Responsible for developing influencer marketing campaigns such as Quiet Luxury Campaign, Summer Solstice Sale. Sourced influencers for different product categories ie. Home, Beauty, Apparel, etc for Tiktok and Instagram Handled Tiktok Affiliate Programs and help managing orders. Writes project and campaign briefs, scripts, and analysis Develop and execute influencer marketing strategies while building relationships with prominent influencers

INFLUENCER MARKETING SPECIALIST

BM Digital

Feb 2023 - Apr 2023 (3 months)

Responsible for sourcing and building relationships with over 500 influencers a day using Modash and other influencer marketing tools Writes project and campaign briefs, scripts, and analysis Handled several brands such as Key Nutrients, Smoke Eraser, Harbor Classic, and Body Restore

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BRAND & INFLUENCER MARKETING ASSOCIATE

Multiflex Rnc Ph Inc -

May 2022 - Mar 2023 (11 months)

Collaborate with influencers and manage ongoing influencer partnerships, including negotiation, contracts, and relationship management. Plans and creates marketing strategies from 4Ps, and setting of ideal target price for specific product categories to match the market expectations. Creates go-to-market plans, sales/internal presentations and handles product launches to drive awareness, sales, and adoption of new capabilities and offerings. Helps in managing marketing campaigns across print and online platforms to build credibility of the product and brand.

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MARKETING COMMUNICATIONS SPECIALIST

CSC Time Inc - CASIO PH

Mar 2021 - Apr 2022 (1 year 2 months)

Negotiate and maintain relationship with influencers and monitor, analyze, and optimize influencer campaigns tracking key metrics such as reach, engagement, and ROI. Establishes positioning, identify target audiences, and develops marketing plans with specific objectives across different channels and segments Creates, maintains, and conducts analytics reporting across multiple platforms and extract key insights for future campaign development complete with formal proposals and recommendations on tactics

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MARKETING ASSISTANT

CSC Time Inc - CASIO PH

Feb 2020 - Mar 2021 (1 year 2 months)

Identify and collaborate with relevant influencers to align brand's values and target audience; and execute influencer marketing strategies and creative campaigns Helps identify marketing trends and key opportunities for innovation Keeps abreast of industry trends and compelling marketing campaigns Creates content for social media channels and handle all CASIO's social media accounts.

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ADVERTISING AND PROMOTIONS INTERN

ABS-CBN Corp - Star Music

May 2018 - Jul 2018 (3 months)

Prepare budgets and submit estimates for program costs as part of campaign plan development Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications Prepare and negotiate advertising and sales contracts Assemble and communicate with a strong, diverse coalition of organizations and/or public figures, securing their cooperation, support and action, to further campaign goals

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