Iraís Moya Tavizón Head of Strategic Marketing Latin America

S

Marketing and Business Development Director/ Temporary

Santamarina y Steta S.C.

Feb 2023 - Jun 2023 (5 months)

(Organization Profile:Top 10 Mexican Law Firm with 75+ years operating, 300 employees attending 26 legal specialties). Responsible for driving the business development and growth strategy, as well as the strategic marketing and communications strategy of the firm, reporting to the firm's General Manager and partners. Client satisfaction measurement and loyalty programs, profitability improvement plans and industry approach. Member of the Business Development Committee. • Developed the firm's strategy for organic and inorganic growth as well as business development and client strategies • Modernized the service offering portfolio, modernizing the taxonomy and identifying new strategic services • Designed and implemented strategic marketin

I

Chief Marketing Officer (Aguila Ammunition)

INDUSTRIAS TECNOS, S.A. DE C.V.

Sep 2021 - Jan 2023 (1 year 5 months)

(Organization Profile:Company recently acquired by US owner, with 60+ years operating, more than 2,000 employees, world leader in small caliber, presence in 52 countries serving civil, sports and military markets, operating under automotive principles, producing very high precision ammunition; a combination of metalwork, chemicals, and explosives production, under very strict laws and compliance, surveilled by Mexican army). Responsible for the strategic planning and coordinating the regional annual corporate strategic marketing B2B alignment including brand and reputation in the region as well as trade events, media, communication (internal and external), P&L, market segmentation, marketing plan by category and by account, KPI´s, competiti

D

Chief Commercial & Marketing Officer/ Freelance Consultant

DAMSA - Topo Web S.A. de CV.

Jan 2020 - Aug 2021 (1 year 8 months)

(Organization Profile:Company with 15+ years operating, more than 200 employees, dedicated to production and distribution of equipment and accessories related to construction and retail). Responsible for the complete business unit including Accesses and Mechanisms for docks, as well as Sanitizing business units. Strategic Planning, P&L, Marketing Mix Management, Sales, Sales Enablement, Training, Forecasting, Public Relations, Advertising, as well as KPI´s setting. In charge of Digital Marketing Strategy & Social Media. Responsible for achieving brand sales and P&L (including NOP) targets for the business in the country including accounts such as Sears, Sanborns, La Costeña, Jumex, Coppel, Unilever, Bosch, Ryder, etc., as all of them certif

Head of Strategic Marketing, Communications, and Sales Enablement

Wipro Limited

Dec 2015 - Sep 2019 (3 years 10 months)

Responsible for managing the company´s brand and reputation in the region, as well as media and analyst relations, digital communications and lead generation campaigns and PR agencies (press releases and formal media statements). Responsible of strategic planning and coordinating the regional annual corporate strategy alignment including events, media, communication (internal and external), P&L, market segmentation, marketing plan by vertical and by account, KPI´s, competition analysis, market research, etc. Responsible for account-based marketing plans for Latin America´s key accounts as well as of Sales Enablement including tools and trainings for Commercial team in coordination with global practices and industry leaders. Leading an inter

Head of Strategic Marketing & Communications Latin

Tata Consultancy Services

Mar 2013 - Dec 2015 (2 years 10 months)

Responsible for managing the company´s brand and reputation in the region, as well as media relations, analyst relations, digital communications and lead generation campaigns and PR agencies. Responsible for the strategic planning and for the coordination of the regional annual corporate strategy alignment including events, media, communication (internal and external), P&L, market segmentation, marketing plan by vertical and by account, KPI´s, competition analysis, market research, etc. Leading an international team of 7. • Achieved sustainable growth of +35% YOY • Successfully increased company´s brand awareness through PR events and mass media mentions • Helped TCS rank in Great Place to Work in Mexico and Brazil • Helped to establish

G

Corporate Marketing Vice-President

Grupo Financiero Citibanamex

Jun 2010 - Feb 2013 (2 years 9 months)

Marketing VP responsible for Corporate and Social Commitment Marketing and Communication Strategy. Strategic Business Planning, P&L Management, Global Brand Management, Marketing Plan by Account, Public Relations, Branding and corporate global guidelines alignment, planning, and execution (Citigroup), as well as the customer experience/ journey. Advertising and Media Investment Planning and Management, as well as Campaign Development (including production). • Part of the strategic Branding repositioning project and nationwide execution of Branding policies "Blue Wave". Along with Landor NY, helped re-brand the "Banco Nacional de México" • Planned and implemented the Bicentennial campaign (2010), being pioneers and owning the first minute

A

Marketing and Commercial Consultant

ALL GROUP MEXICO

Aug 2009 - May 2010 (10 months)

(Organization Profile:Company with 40+ years operating with more than 120 employees, dedicated to offer the best information technology innovative and cutting edge solutions for the automotive distributormarket). Marketing and Commercial Consultant responsible of the complete Marketing and Sales strategy for new and current businesses. Strategic Planning, P&L, Marketing Plan by Account, Commercial Training, Public Relations, Advertising, and Media Investment Planning and Management, Competition Analysis, Pricing Strategy, KPI´s Setting by Product / Account, relationship with Executive Board. • KPI´s Setting for Commercial (Sales and Marketing) structures developed • Successfully helped the company acquire 500+ new clients • Developed Cor

C

Marketing Director

COLSA, S.A. de C.V.

Nov 2007 - Aug 2009 (1 year 10 months)

(Organization Profile: "COLSA" is the second largest optic chain in Mexico with 1,300+ employees and 360+ POS. It trades and distributes glasses, optical lenses, frames and sunglasses). Marketing Director responsible for the whole new business unit of premium optical shops (Visual Tendence) and Marketing activities for current optical shops (self services) - planning, execution, and operations of stores including recruitment, product mix selection, pricing strategy, retail merchandising, sales objectives achievement, relationship with suppliers and final consumers, call center development, Strategic Planning, P&L, Marketing, Commercial Training, Public Relations, Advertising, Merchandising, Media, measurement setting, monitoring performance

E

Designer Fragrances Brand Director

Estee Lauder México / Jefe

Mar 2006 - Nov 2007 (1 year 9 months)

Commercial Director responsible for the ADF business unit including Designer Fragrances and Male Treatment (Aramis, Donna Karan, Tommy Hilfiger, Sean John, Lab Series Skincare for Men, etc.). Strategic Planning, P&L, Marketing, Sales, Training, Forecasting, Public Relations, Advertising, Merchandising. Responsible for achieving brand sales and P&L (including NOP) targets for the business unit in the country. Responsible of interacting with staff, customers, business partners, advertising agencies, press, etc. Responsible for the managing operational effectiveness by developing goals, budgets, and plans in coordination with global and local staff to ensure strong plan execution. Responsible of planning and development of marketing plan and b

A

Marketing Director

Adidas México

Mar 2004 - Jul 2005 (1 year 5 months)

Responsible of Product, Forecasting, Trade Marketing (including Training, Retail Marketing, Project Planning, controlled shop-in-shop areas implementation, as well as POP material and media campaign implementation at point of sales, and Sports Marketing), Communications, Events, Media, Public Relations, Sponsorships, and ITESM & Cinépolis Sponsorships Promotional Coordination. Responsible of the relationship with Global Marketing for the follow up and implementation of the global brand strategy as well as of the planning and development of marketing plan and budget control for the development of all sports categories. In charge of the supervision and execution of media events, plans, measurement setting and monitor performance, as well as K

C

Adidas Personal Care Sr. Brand Manager

Coty México

Sep 2001 - Mar 2004 (2 years 7 months)

B

Marketing Trainee

Bausch & Lomb México S.A. de C.V.

May 1999 - Aug 2001 (2 years 4 months)

Sept. 1998 –May 1999 Marketing Trainee

Iraís Moya Tavizón

About

Detail

Timeline

Résumé