Imogie Immanuel
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Lagos, Nigeria
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Résumé
Jobs
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- TVenture Portfolio InnovationThe Community CompanyJan 2024 - Current (2 years 10 months)• Identify market trends, competitive landscape, and user needs to define the strategic roadmap and drive alignment with the organizations mission. • Plan, develop and direct key strategic and cross-functional initiatives to spur community growth and enhance user experience. • Define and track KPIs with regular reports and presentations to update the management team on the execution of key initiatives, outcomes, and challenges. • Negotiate and structure deals across ventures that fit the community portfolio strategy. • Direct innovation and digital transformation across products and community initiatives. • Establish and maintain strong relationships with key stakeholders, clients, and business partners.
Business Intelligence & GrowthHyphenJan 2023 - Current (3 years 10 months)• Business model framework development, integration of digital processes and analytics tools, as well as customization of insightdriven strategy for process optimization and delivery of business revenue goals. • Build out strategies and partnership pipelines focused on delivering scalable B2B user growth and engagement- AProduct Marketing & PartnershipsAya Holdings Inc. - Techstars'23Jan 2022 - Jan 2023 (1 year 1 month)• Provided leadership and designed go-to-market strategy ensuring ROI on marketing spend. • Executed data-driven plans with optimization across the marketing funnel, with performance goals monitored in alignment with product roadmap. • Developed partnership relationships and innovation leveraging insights through competitive market research, user segmentation and behavior analysis. • Co-ordinated cross-functional team execution across asset development and deployment, ensuring timely delivery. • Data collection, dashboard development, real time monitoring and performance management. • Oversaw marketing analytics and channel attribution using A/B testing, user journey touch point analysis. • Cross channel user research, data mining, m
- AProject ManagementArhke & Co. LtdJan 2021• Developed strategy frameworks for go-to-market product launch. • Directed research and solutions innovation leveraging methodologies and technology tools. • Coordinated pitch presentations and developed detailed responses to RFPs and client marketing briefs. • Directed account and partnership management operations, including the development of campaign assets, custom unit production, vendor, and stakeholder management across ASTs. • Drafted and reviewed SLAs and guidelines for business relationship and service execution. • QoS monitoring and evaluation in line with scope and execution standards, and business metrics. • Monitored SLA execution while tracking profitability metrics.
- SPlanning & Accounts ManagementStarcom Media Perspectives Ltd. - Troyka HoldingsJan 2014 - Jan 2021 (7 years 1 month)• Accounts management lead, coordinating planning and implementation across client's product portfolio. • Managed cross-functional team collaborations with creative and activation agencies across markets. • Oversaw account documentation, brand analysis, and reporting across marketing channels, for project optimization and synergy. • Co-ordinated budgeting and accounts resource control, with frequent inter-agency business review meetings ensuring project profitability and QoS. Key
Education
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- MBADurham University Business SchoolMay 2019 - Jan 2021 (1 year 9 months)
- AProfessional Diploma in Advertising (PDA)Advertising Regulatory Council of NigeriaJan 2019 - Jan 2020 (1 year 1 month)
- B. Eng.University Of BeninAug 2007 - Jan 2012 (4 years 6 months)