Imogen Groome

Associate Editor, Content

Metro.co.uk

Aug 2018 - Oct 2018 (3 months)

Writing native content for clients such as Quorn, NSPCC and Heinz Producing written content, graphics and video for Instagram, Twitter and Facebook Attending regular content planning meetings Producing marketing campaigns to achieve set KPIs Creating an editorial calendar and managing daily content output across SEO, social, content marketing, video, newsletter and commercial Producing marketing and editorial newsletters The Sun Online

Freelance journalist

Metro.co.uk

May 2018 - Current (7 years 1 month)

Producing showbiz soap spoilers for Australian soap Home and Away on a weekly basis

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SEO Editor

Sep 2017 - May 2018 (9 months)

Daily go-to person for reporters and editors seeking advice or improvements to articles Making recommendations to journalists for relevant keywords and keyword combinations to target on articles Pre-planning for future articles and events by building out topics and doing keyword research for upcoming exclusives or events Monitoring trending data for newsroom suggestions and passing to editorial desks Optimising top pages for relevant keywords Predicting search and social trends within News and Showbiz, passing advice to colleagues and relevant desks

SEO reporter

Metro.co.uk

Nov 2016 - Aug 2017 (10 months)

Analysing data sets to identify search trends Writing content across all sections of the site Creating and building out topic pages Shaping the types of stories Metro.co.uk covers and developing long term strategy about growing search entry

Freelance journalist and copywriter

New Statesman

Nov 2016 - Current (8 years 7 months)

Producing a range of articles and bespoke content for publications and clients, from website copy to marketing content

Project Officer

University of Exeter

Jan 2016 - Jun 2016 (6 months)

Generating business leads to develop the staff association database Obtaining information from online and archive research Designing website layout with the web team Managing social media strategy for event promotion using Hootsuite and Buffer Writing press releases and promotional newsletters Generating mailing lists and executing email marketing campaigns Advertising events through social media, email marketing and visual materials The Tab Exeter

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News Editor

Jan 2013 - Sep 2014 (1 year 9 months)

Managing and coaching a team of 10-15 news reporters Subbing copy submitted, adhering to house style Managing a busy editorial calendar Running social media channels Creating initiatives for the team in order to improve their writing skills and drive traffic to the website

Imogen Groome

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Imogen's behavioral traits
Imogen's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

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Imogen Groome