Ilse Danae Ruiz

Key Account Manager SR

PARMALAT COLOMBIA S.A

Feb 2021 - May 2022 (1 year 4 months)

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Key Account Manager SR

Sports Levy Trophy

Jan 2019 - Feb 2021 (2 years 2 months)

Report: Commercial Director Responsible for the commercial development of modern channel accounts, including cash & carry and departmental accounts (65% company incomes). Build commercial relationship looking for mutual benefit with customers, as well as detect new business opportunities. Customer relationship management and monitoring the commercial kpi's. (SI, SO, FR, Instock & Sell Thru). Multifunctional connection between the areas of Product Development, Supply Chain and Finance. P&L management to ensure long-term profitability. Pricing architecture in all accounts to implement the correct pricing in the point of sales. Provide and analyze shopper insights to improve the decision-making process in each strategy and negotiation. Direct

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National Trade Marketing (All Brands) Marketing Director

LVMH - Moët Hennessy

Nov 2016 - Sep 2018 (1 year 11 months)

Position: National Trade Marketing (All Brands) Report: Marketing Director Responsible for guaranteeing and increase the sales objective by strategic marketing B2B and B2C, boost profitability per channel, allowing commercial and marketing teams to assign the resources effectively and maximize the ROI. Responsible for the A&P Trade Marketing budget (50M) and P&L of the campaigns for all brands (Trade Marketing Plan) Forecast dispersion models and monitoring the commercial KPI's. Brand strategies (launches, promotions design, visibility, activations, e-retail participation, and e-commerce). Marketing intelligence: monitoring sales behavior and competition analysis by Nielsen and ISCAM. Category management and development of commercial syner

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Key Account Manager

Steren Producto Empacado

Feb 2016 - Nov 2016 (10 months)

Report: CEO Responsible for the strategic planning of 80% of the company's turnover, accounts: (HEB, Control, Soriana, Comercial Mexicana, Chedraui and Walmart Group). Negotiation and positioning of the products detect business opportunities and expand the portfolio. Responsible for the P&L of the clients in charge. Purchase and negotiation of the in&out portfolio. Development and coordination of campaign strategy with the Marketing department through brand building and new projects. Responsible for the forecast and strategy of the annual business plan. Negotiation of the commercial agreements of the accounts in charge. Management, relationship with clients and monitoring commercial KPI's. Market intelligence: monitoring and sales behavior

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Local Sales Operation Manager

Jun 2013 - Jul 2015 (2 years 2 months)

Report: Regional Sales Manager Guaranteed the sales objective of the sector in charge. Negotiation and implementation of campaigns at point of sales modern channel. Support in the development of commercial strategies, orientation, and analysis of results to boost the SI and SO of the sector in charge. Support in negotiation and implementation of push & pull campaigns and coordination, implementation, and analysis of campaigns. Market intelligence: monitoring sales behavior of our products and competition analysis. Ensure the level of execution in all Ferrero brands based on the KPI's of the company and identify and enhance execution opportunities in shelf. Coordination, training, and development of a sales supervising team (2) and promoters

Regional Trade Marketing Manager

Ferrero Rocher

Jun 2013 - Jan 2016 (2 years 8 months)

Position: Regional Trade Marketing Manager. (July 2015- January 2016) Report: National Sales Director & Marketing Director Guaranteed the sales objective through annual campaigns in the region. Development and coordination of campaigns to increase the SO through brand building and new projects aligned with the guidelines. Negotiation and forecast of in&outs of the region, collaborating with the KAM (Self-service, Convenience, Cash & Carry and Departmental). Guarantee and monitor commercial KPI's. Coordination and implementation of category strategies and analysis results. Market intelligence: monitoring sales behavior of our products and competition analysis. Training and development of local sales operation managers (19) and sales promote

Ilse Danae Ruiz

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Ilse Danae Ruiz