Ilonka Herrera Marketing & Commercial Executive / Business Growth / Market

Chief Marketing Officer

Punta Bergantín

Jan 2026 - Current (9 months)

Leading strategic brand positioning, growth initiatives, investor engagement, and high-level partnerships while driving market expansion and long-term business development through complex multi-stakeholder negotiations and strategic alliances.

Commercial & Business Development Director

Katae Group

Jan 2025 - Dec 2025 (1 year)

Led commercial strategy, channel expansion, and profitability management in a highly competitive market. Directed revenue growth initiatives, pricing optimization, and strategic negotiations with key customers and distribution partners. Strengthened market position through channel development, commercial excellence, and margin-focused execution.

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Strategic Marketing Consultant

IH Marketing Group

Jan 2023 - Current (3 years 9 months)

Advise organizations on growth strategy, commercial transformation, market expansion, and go-to-market execution. Partner with leadership teams to improve profitability, strengthen market positioning, and align commercial, marketing, and operational priorities.

Regional Per Capita & Integrated Marketing Communications Manager

ColgatePalmolive

Jan 2021 - Jan 2024 (3 years 1 month)

Led regional growth strategies across Caribbean markets, integrating brand, commercial, and customer initiatives to drive category expansion. Managed cross-market investments, distributor alignment, and omnichannel execution while supporting sustainable business growth and profitability.

Marketing Director

World Vision

Feb 2018 - May 2020 (2 years 4 months)

Led growth, partnerships, and stakeholder engagement strategies to expand funding streams and organizational impact. Developed strategic alliances, revenue initiatives, and cross-functional programs that strengthened institutional sustainability and market presence.

Senior Marketing Manager

Grupo Corripio

Jan 2016 - Jan 2018 (2 years 1 month)

Directed multi-brand growth strategies, commercial activation, and customer engagement initiatives for Papa Johns, Krispy Kreme, Pinkberry, Quiznos, Palacio del Cine. Managed investment performance, business planning, and execution across franchise operations while aligning local objectives with global brand standards

Promotions Manager

Grupo Ramos

Jan 2012 - Jan 2016 (4 years 1 month)

Led promotional strategy and commercial activation across a nationwide retail network. Managed trade investments, category performance, and profitability initiatives while driving customer engagement and operational excellence across multiple store formats

International Brand Manager

Cerveceria Nacional Dominicana

Jan 2008 - Jan 2012 (4 years 1 month)

Managed portfolio growth, pricing strategy, and profitability for international beverage brands (Miller and Miller 64). Led product launches, commercial execution, and channel activation initiatives that strengthened market share and enhanced portfolio performance.

Brand Manager

Bacardi

Jan 2004 - Jan 2008 (4 years 1 month)

Led brand strategy, market development, and portfolio growth for premium international brands (Grey Goose, Sky and Eristoff). Directed product launches, commercial negotiations, and market expansion initiatives that strengthened brand leadership and improved profitability.

Marketing Coordinator

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Jan 2001 - Jan 2003 (2 years 1 month)

Supported business growth through market analysis, pricing strategy, sales planning, and distributor development. Contributed to commercial decision-making, profitability improvement, and market expansion initiatives across key product categories.

Ilonka Herrera

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Ilonka Herrera

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