ILEANA

ILEANA

About

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Mexico City, Mexico
Contact ILEANA regarding: 
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Full-time jobs
Starting at MXN45k/month ~USD2.43k/month

Timeline

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Job
school
Education

Résumé

Jobs verified_user 34% verified
  • Ten Group
    Email Marketing Specialist verified_user Verified experience
    Ten Group
    Aug 2022 - Aug 2023 (1 year 1 month)
    • Developed and maintained an email calendar, ensuring timely and relevant email marketing campaigns using agile methodologies to insure the times and administration of the projects, resulting in an 18% increase in email engagement and a 10% increase in Concierge requests for traveling reservations and customer services.
    • Collaborate with the Content team on best practices to design personalized email content based on analyzed customer data (geolocation, profile, and behavior), resulting in a 25% increase in open rates (OR) and a 10% increase in Click-through rates (CTR).
    • Managed and optimized multiple email marketing campaigns to maximize ROI, using effective Campaign Management strategies.
  • Telmex
    Email y Mobile Marketing
    Telmex
    Dec 2015 - Aug 2022 (6 years 9 months)
    • Developed and executed targeted omnichannel (Email, Push notifications, and SMS marketing) resulting in a 25% increase in open rates (OR) and a 15% increase in Click-through rates (CTR). • Demonstrated strong ability to manage A/B testing strategies, achieving results through track record, and audience segmentation for email and mobile marketing, resulting in a 20% increase in overall campaign effectiveness. • Designed and executed Email Marketing Automation workflows for retargeting, retention marketing, and client onboarding, resulting in a 30% reduction in manual effort a 25% increase in email campaign efficiency, and a 15% in push revenue. • Developed and implemented successful growth marketing strategies to optimize Email List Ma
  • f
    Email Designer
    flockx
    Jun 2014 - Dec 2015 (1 year 7 months)
    • Collaborated with the content team to create visually appealing email designs and assets, enhancing customer engagement.
    • I utilized responsive code (HTML and CSS) for the email templates across different devices and email clients.
Education verified_user 0% verified
  • Cambridge Judge Business School
    Digital Disruption: Transformation Strategic
    Cambridge Judge Business School
    May 2021 - Aug 2021 (4 months)
  • USUARIA
    Lean UX and UX Writing
    USUARIA
    Feb 2018 - Sep 2018 (8 months)
  • UNITEC
    design
    UNITEC
    Jan 2001 - Jan 2004 (3 years 1 month)
  • Kellogg School of Management
    Customer Loyalty
    Kellogg School of Management
  • ITAM
    Strategic Marketing
    ITAM