Assistant Brand Manager Marketing
Crush Foodservice Inc
Feb 2014 - May 2016 (2 years 4 months)
Crush Cubes is retail food brand that creates an all-natural way to cook fresh with big flavor, providing a quick and easy way to add spices and herbs to any dish. - Conducted in-depth, cross channel market research and competitor analysis on 100+ frozen products, collecting qualitative and quantitative data - Collaborated with sales partners to deliver market analysis, competitor positioning, and channel enablement strategies - Wrote marketing communications for grocery channel including monthly newsletter, recipes, and company blog posts - Created sales content and collateral (PowerPoint presentations, datasheets, in-store marketing plans)