Ignacio Goñi González
About
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Head of Marketing & Growth
Madrid, Community of Madrid, Spain
Contact Ignacio regarding:
work
Full-time jobs
Starting at
EUR65K/year ~USD67.3K/year
Timeline
work
Job
school
Education
Résumé
Jobs
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- DHead of Marketing & GrowthDixperDec 2021 - Current (3 years 3 months)
- TLecturerThe Core Entertainment Science SchoolNov 2021 - May 2022 (7 months)
- SGlobal Digital Marketing ManagerStreamlootsJan 2021 - Dec 2021 (1 year)We help content creators to interact with their viewers, make a profit and empower their streams (Twitch, YouTube Gaming. Facebook Gaming). Leading a team of 5 people for the expansion of the company in English speaking countries through digital marketing performance: SEM, Paid Media, CRM, Social Media, YouTube, Toolbox.
- LGlobal Digital Marketing ManagerLoewe PerfumesFeb 2018 - Jan 2021 (3 years)Leading digital marketing, data, SEO, social media, and digital strategy execution at a worldwide level. Definition and commissioning of the acquisition and communication strategies through CRM. All of them under the adoption of the best agile practices. Expertise across both traditional and emerging media channels including TV, OOH, cinema, display, online video, and paid social. Managing and improve the performance of all media agencies that we work with for new releases, always-on campaigns, and digital purposes like SEM, SEO, paid media, CRO, analytics, and data-driven models among others. Participating in the complete digital transformation of the brand at all levels from the very beginning. Be part of the rebirth of the new LOEWE Perf
- PPaid Media DirectorProduct SchoolJul 2016 - Feb 2018 (1 year 8 months)Founded in 2014, Product School is the world's first technology business school. We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing, and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn, and Netflix. I'm leading the paid acquisition strategy team that puts in place different strategies for lead generation that will ultimately convert into sales. This involves most of the digital marketing disciplines such as generating leads, analyzing customer journeys,
- JDigital Project ManagerJOT Internet MediaApr 2014 - Jul 2016 (2 years 4 months)JOT Internet Media is a unique ad efficiency and high-quality traffic generation company, part of Cube Ventures, one of the leading digital groups in Europe. Definition, planning, management, execution and leadership of new lines of digital business related to the segmented acquisition of online traffic and users through SEM and Social Media Ads within the Business Development department. This process encompasses the definition of the marketing strategies and its infrastructure, development, monitoring, testing, optimization, and concurrent solutions to improve the quality of the final product. Definition, development, supervision, and optimization of landing pages for the user acquisition. Use Agile techniques (Scrum Master) for efficient
- JSenior Account Manager | Data AnalystJOT Internet MediaApr 2012 - Apr 2014 (2 years 1 month)Management of traffic acquisition projects (SEM, Social Ads) with large volumes of traffic and high budgets focused on the main worldwide markets across North America, Europe or Oceania among others. Advanced use of Google AdWords, Bing Ads, and Facebook Ads platforms for PPC campaign management, successfully implementing optimization techniques focused on increasing daily profit through the analysis of main KPIs. Experience in the automation of processes through scripts and automatic rules. Analysis of data (Google Analytics), optimization of processes (Google Tag Manager), and elaboration of search and behavior patterns. Advanced reporting (Excel). Creation and optimization of conversion funnels. Atlassian JIRA and Atlassian Confluence fo
- MMechanical Design Engineer | Project ManagerMTorres Diseños Industriales, SAUFeb 2005 - Apr 2012 (7 years 3 months)Aviation & Aerospace Industries
Education
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Master's degree, Gaming & Esports Business DevelopmentESIC Business & Marketing SchoolFeb 2020 - Apr 2020 (3 months)- Master of BusinessThe Valley Digital Business SchoolOct 2015 - Jul 2016 (10 months)
- Master of EngineeringUniversidad Pública de NavarraSep 2006 - Jun 2007 (10 months)
- Bachelor of Engineering in Mechanical EngineeringUniversidad Pública de NavarraSep 2000 - Sep 2004 (4 years 1 month)
Publications
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- SSpeaker at LinkedIn Education Event 2018