Head of Marketing and Communications (Hybrid)
Oxford Test Preparatory Company
Sep 2023 - Aug 2024 (1 year)
As the Head of Marketing and Communications, I created compelling and relevant content across various platforms, including blogs, newsletters, social media posts, and articles. I developed and maintained content calendars to ensure consistent audience engagement and alignment with marketing campaigns. Additionally, I managed all social media platforms (Facebook, Instagram, X, LinkedIn, and TikTok) and tracked social media and website analytics to gain insights into audience engagements and preferences, utilizing data to refine content strategies. My efforts culminated in a content strategy that boosted engagement by 7% and retention by 20% in just two months. Furthermore, I utilized Notion for internal documentation and issue tracking, whic