I
Ian Achieng
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California, United States
Résumé
Jobs
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- 7Media Buyer & Account Manager7 Figure DojoJun 2025 - May 2026 (1 year)• Managed a 60-account agency book overseeing ~$1M+ annualized Meta ad spend for martial arts, dance, music, and private school clients.
• Held 90% of accounts within target CPL (≤$18); top performers ran at $1–$12 CPL, beating target by 33–94%.
• Rehabilitated underperforming accounts from 40% of the book to 5% — an 87% improvement — through audit-led creative refreshes, audience restructuring, and budget reallocation.
• Built and managed lead-nurture workflows in GoHighLevel (GHL) to lift speed-to-lead and lead-to-appointment conversion, shifting client focus from cost-per-lead to cost-per-booked-appointment.
• Owned client-facing reporting, strategy calls, and quarterly performance reviews across all 60 accounts. - SDigital Media BuyerSweatHouz Contrast Therapy StudioFeb 2025 - Jun 2026 (1 year 5 months)• Managed $4M+ in Meta ad spend across a 90+ location DTC franchise network spanning corporate and franchisee studios in 25+ US states.
• Drove 30,000+ intro-class bookings (DTC purchases) at studio-cohort level, with intro acquisition as the primary KPI.
• Generated 200,000+ form leads feeding the intro-booking funnel, at an average CPL in the $6–$10 range.
• Owned full campaign architecture across 50 active cohorts — Brand Awareness, Presale (unlaunched studios), Lead Gen, and Intros — at studio, state, and brand levels.
• Ran 280+ concurrent acquisition campaigns at peak, with peak monthly spend exceeding $620K.
• Owned weekly paid social performance reporting to C-Suite leadership. - GPaid Social ManagerGinbooNov 2024 - May 2025 (7 months)• Conducted audience research and planned strategic media campaigns.
• Created KPI reports with performance improvement suggestions, achieving a 20% increase in conversion.
• Scaled small brands’ ad spend from $1,500 to $6,000 in just 90 days.
• Achieved a 25% reduction in CPA while maintaining high engagement.
• Boosted brand awareness by 30% through innovative social media strategies. 
Account ManagerDTC GangMar 2023 - Oct 2024 (1 year 8 months)• Directed paid media strategy and execution for four DTC brands — Urbani Truffles, Keste Pizza Go, TJC, and Taopatch — managing combined ad budgets exceeding $3.5M.
• Scaled Taopatch monthly spend 4x ($100K to $400K) through creative concepting and Meta Advantage+ Shopping campaigns.
• Increased new-customer share from 30% to 55% and reduced CAC from $70 to $48 via audience segmentation, structured testing, and campaign restructuring.
• Launched story-driven advertorial campaigns for Urbani Truffles and Keste Pizza Go, driving a 20% conversion lift for both while cutting creative testing costs ~90% by killing under-performers faster.- TJunior Performance MarketerTrip DeliveryAug 2022 - Jan 2023 (6 months)• Elevated net store traffic by up to 300% for small local businesses through targeted ad strategies.
• Scaled mid-sized brands to over $100,000 in ad revenue from minimal investment.
• Managed paid social campaigns to achieve diverse client goals, from engagement to direct response by developing media strategy, designing, targeting and effecting paid social media plans.
• Learned from Taylor Holiday and PPC Mastery mentors how to figure out early what’s working and kill what isn’t.
• Analyzed performance data using Excel and Super-metrics, developing insightful action plans. - 8Assistant Media Buyer88 Marketing ScienceDec 2021 - Jul 2022 (8 months)• Successfully leveraged TikTok for customer acquisition and executed Facebook retargeting, delivering impressive ROI and strong performance metrics.
• Achieved a 400% increase in a client’s TikTok following with innovative Spark Ads.
• Provided daily updates and comprehensive reports for enhanced decision-making.
• Hands-on in creating, testing, and scaling campaigns across client ad accounts.
Education
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- Bachelor in Economics & StatisticsUniversity of NairobiJan 2022GPA 3.70