Humera Fatima

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UX Designer

DayDream Technologies

Jan 2025 - Current (1 year 6 months)

• Conducted market-trend and competitor analysis to guide brand positioning • Leveraged AI for efficient brainstorming, rapidly generate prototypes, enabling early identification and correction of usability issues • Applied AI-driven analysis to user feedback, reducing design iteration time by 30%

Intern

Radical AI

Apr 2024 - Sep 2024 (6 months)

• Designed error notifications for AI Assistant web-app using Gemini API, cutting user errors by 50% and doubling educators' course output • Integrated AI insights to prioritize features, improving alignment with user needs and business goals

UX Designer II

Zeta

May 2021 - Jun 2023 (2 years 2 months)

Transaction Center • Designed a dashboard for HDFC Bank Support Agents to quickly find answers during customer calls and cut support call duration by 40% • Adapted the transaction data dashboard for Operations Center agents, enabling 25% faster ticket resolution • Collaborated with multidisciplinary teams to visualise complex payment processes into clear dashboard features for improved user comprehension through design reviews • Created personas, userflows and prototypes based on user interviews to guide design decisions • Designed reusable UI components for the financial system design library, ensuring consistency across bank applications Sodexo Financial Benefits Mobile App • Led user research and usability testing for Sodexo

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UX Designer

Reliance jio

Sep 2020 - Apr 2021 (8 months)

• Designed and implemented Health Summary Card from concept to launch, increasing user engagement by 25% for 2 million mobile users • Created menstrual health management feature for 700k+ mobile app users • Collaborated with engineers for Design QA, reducing user-reported issues by 40% and increasing satisfaction scores by 15% • Built design system from scratch, creating a unified component library for consistent experiences

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UI Designer

GoEvive

Sep 2017 - Apr 2020 (2 years 8 months)

• Led design for Best Match doctor search feature, helping users find optimal care and resulting in adoption by major corporations • Increased engagement on native mobile application by 35% • Designed features including chatbot and in-app customer feedback flow • Improved key product metrics like time-on-task, information architecture, responsiveness, and accessibility through design QA

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