Humberto Ramírez
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CEO at Facturama by FreshBooks
Mexico
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Résumé
Jobs
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- FCEO MXFacturama by FreshbooksJun 2024 - Current (2 years 5 months)Serving 50K customers in Mexico by managing and automating their electronic invoicing.
Annual budget planning, compliance and execution.
Build market strategy and its performance.
Collaboration with product to define the roadmap supporting market needs.
Constant interaction with key customers and new logos that can accelerate revenue growth.
Define the online mkt campaign and budget allocation according to strategy.
Support all functional leaders for their team development, tasks and outcomes.
Present results to the Executive team and align strategy to the company's global vision.
Representing FreshBooks publicly in the market.
Cluster manager responsible for overseeing internal service ope 
VP Managing Director MXFreshBooksSep 2020 - May 2024 (3 years 9 months)Check it out:
https://www.freshbooks.com/
FreshBooks is the #2 small business accounting software in America, with paying customers in 100+ countries. The company has helped more than 20 million people process billions of dollars through its easy-to-use invoicing, time-tracking, expense management, and online payments features. Recognized with 10 Stevie awards for the best customer service in the world, the company’s mantra is to “execute extraordinary experiences everyday.” FreshBooks is headquartered in Toronto, Canada, with offices in Mexico and USA.- FCEO & Co-founder verified_user Verified experienceFacturamaFeb 2012 - Sep 2022 (10 years 8 months)Check it out:
www.facturama.mx
Lead the company to become one of the leading market players in LatAM in electronic invoicing and accounting.
Focus on team management, alliances, funding, product development, big sales and atract talent.
Bringing joy to 50,000 customers with our web platform & API, hanging out with a team of 23 excellent people and many projects ahead.
More about Facturama:
API - https://apisandbox.facturama.mx/
Shopify -
Projects (professional or personal)
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- FFACTURAMAFeb 2012 - Current (14 years 9 months)We start with electronic invoicing to provide accounting services and financial analysis.
FREE TRIAL business model, one month for free, after trial period users can choose the payment plan from 2 different schemes (unlimited annual or pay on demand).
Customer satisfaction is high, .3% monthly churn.
Achievements
+11,800,000 invoices managed and more than 21,000 paying customers.
500 Startups & NXTP Labs accelerator.
Acquired by FreshBooks - 2020