Hugo Azevedo Digital Marketing Manager

L

Digital Marketing Manager

Louis Law Group

Mar 2026 - Current (7 months)

Leading Louis Law Group’s digital growth through an Agentic Marketing team, combining marketing strategy, AI agents, automation, no-code workflows, and hands-on execution to launch, test, and optimize campaigns faster.
Results:

300% organic visits increase (from 2,864 to 11,333)
$15,000 per month on Google Ads (Search)
50% opening rate in email marketing/newsletters
10,287% increase in organic impressions
10 social media channels active: recycling content from best performing articles

Key Responsibilities:

Lead magnets, funnels, and campaign assets (Strapi & N8N)
Lead nurturing: newsletters and automated follow-ups (N8N & Listmonk & Sendgrid)
SEO, social

O

Digital marketing & Community Lead

Omi AI (Based Hardware)

Dec 2025 - Mar 2026 (4 months)

Building wearable brains at Omi with a global team, leading digital marketing, growth, and community.

Results:
3x Conversion Increase: Conversion Rate Optimization (CRO) efforts boosted Omi's website conversion rate from 0.4% to 1.6%, resulting in nearly a threefold increase.

Sales Tripled: Following the appointment of CRO, sales tripled to over $200,000, setting a new company record.

Global Reach Expanded: A 10% increase in global reach was achieved by translating the website and app store pages into over 25 languages.

Sales Boost from Discounts & E-mails: A 150% increase in sales was achieved through discount pop-up offers and checkout-abandonment emails after enhancing the copy and design

E

Head of marketing & Product

ETICS

Jun 2025 - Mar 2026 (10 months)

Leading digital marketing, product and growth at ETICS: offers, ads, funnels, automation, and team execution in direct partnership with CEO Julio Luz.
Results:
Ads: ROAS from 50x to 200x (infoproducts sales attracted clients to services)
~110% CTR increase after new ad approaches and creative/strategy iterations.
30-50% e-mail openings
Launched ETICS Academy and new education offers (masterclasses, ebooks), owning roadmap, ads and automations. (academy.etics.com.br)
Built the franchise offer end-to-end (positioning, sales page, deck, playbooks, enablement).
Implemented CRM + lifecycle automation (Bitrix24

M

Marketing Manager

Jan 2025 - Jun 2025 (6 months)

ID-Logical is a nationally recognized leader in innovative orthodontic solutions, serving clients across Brazil, the U.S., and Europe.
Results:
~6x ROAS on Google/Meta Ads. R$ 5,000/month ad budget.
R$ 15k–30k/month in e-commerce sales after launching and optimizing a WordPress + WooCommerce store (previously stalled for 6 months)
~150% increase in CTR after new ad approaches and creative/strategy iterations.

Key Responsibilities:
Paid Media: Planning, optimizing, and managing lead generation and remarketing campaigns on Google Ads, Meta Ads, and LinkedIn. Monthly ad spend managed: R$ 5,000.
E-commerce: launch WordPress and WooCommerce e-commerce, conversion improvement
Websites & Landing

V

Head of Marketing

Velik Group

Jul 2024 - Jan 2025 (7 months)

+300% organic traffic via SEO
90 leads/day scaled consistently
R$1M (~ $188k USD) annual budget managed
R$15k/month (~2,5k USD) ads budget avg
National events delivered: BTFF 2024, Mr. Olympia Brazil

Velik Group (80 employees) is a leader in promotional marketing solutions, specializing in customized products like plastic shakers and bottles, operating under the Velik and NuPike brands. As Head of Marketing, I led a 3-person team and implemented strategies that significantly enhanced the brand’s national presence.

Implemented Projects:
Paid Traffic Campaigns: Google Ads, Meta Ads, and LinkedIn, monthly budget of R$15,000 (2,5k USD), focusing on conversion and remarketing.
Webs

G

Marketing Manager

Grupo Veronese

Jan 2023 - Jul 2024 (1 year 7 months)

• Marketing planning and management of advertising campaigns • Digital marketing management: social media, paid traffic, and online brand monitoring • Marketing budget management • Competitor analysis and market research • Internal and external communication • Coordination of events at the headquarters and 16 branches • Coordination of marketing agencies, photographers, and video producers • Development of B2B-focused content and rich materials • Monitoring key performance indicators (KPIs) • Automation of customer service via AI-integrated chatbots

F

Marketing Coordinator

Fiserv do Brasil

Sep 2022 - Dec 2022 (4 months)

• Worked closely with the global marketing team to restructure the Brazilian website, aligning it with the company's global design standards and functionality. • Analyzed digital strategies across all company channels in Brazil, identifying opportunities for improvement. • Coordinated and managed multiple marketing agencies, including digital marketing, SEO, and performance marketing agencies, as well as designers and copywriters, overseeing their deliverables, metrics, and overall performance. Implemented Projects: • Successfully revamped the Brazilian website to meet the global standard, completing a project that had been stalled for 12 months within just 30 days.

F

Digital Marketing Coordinator

Fiserv do Brasil

Aug 2021 - Dec 2022 (1 year 5 months)

LatAm Digital Marketing Coordinator

S

Head of Marketing and Founder

Super Anfitrião

Oct 2018 - Jun 2022 (3 years 9 months)

• Competitor Analysis and Market Strategy: Conducted national and global competitor analysis to identify market opportunities and refine business strategies. • Product Development: Designed and launched new services and products, tailored to defined ICPs, personas, and target audiences. • Website and Content Marketing: Created and managed the company's website (WordPress) and implemented SEO-driven content strategies, including blogs, social media, and YouTube videos. • Influencer Marketing and Video Production: Coordinated digital influencer campaigns and managed video scriptwriting and production for brand promotion. • Team Leadership for Creative Projects: Supervised teams of writers, designers, and developers for the successful del

M

Head of Marketing & Co-Founder

M2Farma

Jan 2012 - Jan 2022 (10 years 1 month)

• Team Leadership and Multidisciplinary Management: Led a team of 12 professionals across marketing, sales, product development, innovation, and operations to deliver cohesive and impactful projects. • Technology Integration and Automation: Implemented advanced tools for automation and CRM systems, streamlining workflows and enhancing efficiency in inbound and outbound marketing strategies. • SEO and SEM Optimization: Managed and optimized search engine strategies to improve organic visibility and reduce paid advertising costs, focusing on high ROI keywords and data-driven performance metrics. • Content Marketing Initiatives: Designed and executed content marketing strategies, including blog articles, case studies, and social media camp

Hugo Azevedo

About

Detail

Timeline

Résumé

Hugo Azevedo

About

Detail

Behavioral traits