Perla Gomez

Perla Gomez  new_releases

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Demand Generation Marketing and Business Development Expert
Mexico

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Résumé


Jobs verified_user 0% verified
  • Honeywell
    Senior Demand Generation focus Latam and Canada
    Honeywell
    Jun 2021 - Sep 2022 (1 year 4 months)
    - Achieved 2 Bravo Awards Honeywell Automation Subject Matter Expert Developed Marketing Plan for Latam/Canada align w/stakeholders to drive demand generation - Achieved MQL and SAL leads for Regional Sales Leader and Sellers 10 to 20 p/month - Media implementation with tracking report from 30 60- and 90-days - . Communicated Industry Trends and Integrated into Latam Canada marketing plan
  • Dematic
    Marketing Manager
    Dematic
    Mar 2018 - Sep 2020 (2 years 7 months)
    - Developed the entire holistic marketing approach for Dematic Mexico since 2018. - Increased 1200 contacts. Our data base from zero to 1,200 contacts of possible leads in our Pardot CRM - Reorganized the marketing strategy $185k to fit Dematics Branding, Business Vertical offerings within the Mexican territory.
  • Fortna
    Marketing and Business Development Manager
    Fortna
    Mar 2017 - Dec 2017 (10 months)
    - Positioned Fortna in the Highest caliber business journal, Forbes magazine a two-page layout and a monthly column as the experts in Distribution with PR efforts and no Dollar investment. - Increased Fortna's participation in Industry Events by 50% within less budget than expected. Events such as: Speeches, Conferences, and Networking. - Achieved a high increase in opening new target accounts.
  • S
    Marketing Manager for Mexico and South Cone
    Stratasys
    Feb 2016 - Dec 2016 (11 months)
    - Achieved a tremendously lead generation potential for the sales team with CEOs for Ford, Nissan, Chrysler, Kia Motors, General Motors. - High Success in Business Development efforts in the face to face meeting with Influencers and Top decision-makers for Automotive plants Implemented brand coverage in Media - Created all New Leads in Business development activities for distributors
  • B
    Senior Press and Marketing Officer for UKTI
    British Embassy Mexico City
    Sep 2015 - Dec 2015 (4 months)
    - Increased Media Contacts for various industries to boost coverage in the UK and Mexico. - Implemented the Mexican KNOW how on Press Releases and Media Knowledge - Development and implementation of promotional projects
  • ASUS
    Public Relations and Marketing Specialist Systems Business Group, Asus Mexico
    ASUS
    Aug 2013 - Jul 2015 (2 years)
    Achievements • The first approach to Public Relations was implemented with my know-how and experience, reaching coverage with top IT Influencers and Bloggers • Started the first Facebook account for Asus in Mexico • Obtained best methods depending on the assigned target. Mind Share Top Brand. • Investigate methods of public relations to reach coverage in High Tier 1 media through Managing Communications. • Created the first approach and analysis for the best campaigns to advertise in ATL and BTL strategies for consumer knowledge and promotion. • Negotiating positions, costs, and added values to maximize funds • Planning annual marketing budget, establish, analyze, create advertising campaigns according to the temporality of the year
  • H
    Marketing Demand Generation Manager
    HPI
    Aug 2004 - May 2010 (5 years 10 months)
    Achievements • Merged two worldwide brands into one Brand within 2 years • Merged Scitex Brand and HP Brand in the Large Format Printing Group • Launched the HP Scitex Brand for the first time in Mexico to continue the 90% Market Share that Scitex Vision had in the Market • Created HP Scitex Brand Positioning Strategy with Global teams • Taught HP the Scitex Business Model, direct sales • Trained HP team with the Marketing plan to commercialize Scitex Large Format Printers in Mexico • Achieved that HP Global Marketing Team implement innovative marketing methods to continue the momentum of Scitex success • Increased Trade Show participation for HP team in Mexico to 12 trade shows a year with a $200k investment per show • Maintained
Education verified_user 0% verified
  • E
    Bachelor of Arts in Communication
    Emmanuel College (Boston)
    Jan 1994 - Dec 1998 (5 years)
Projects (professional or personal) verified_user 0% verified
  • H
    Hewlett Packard
Publications verified_user 0% verified
  • B
    Bazar Grafico
    Aug 2006
    I was interviewed as the Marketing Best Practices for the HP Scitex division