Howard L Lax

An insightful and visionary customer experience and market research professional with an extensive background in customer and user experience and loyalty, employee engagement, and business market research. An acute focus on applied insights and an ability to think creatively and strategically to support sound business decisions. A big-picture thinker, with strong interpersonal, communications, and leadership skills, driven to achieve results and exceed expectations to ensure a client's long-term success. Experienced in both quantitative and qualitative approaches in B2C and B2B settings across a range of industries. Customer Experience (CX) | Customer Loyalty | Leadership | Employee Engagement | User and Digital Experience Voice of Customer (VoC) | Net Promoter Score (NPS) | Journey Mapping | Market Research Writing | Public Speaking | Presentations | Sales and Business Development | Consulting