Holly Krakowski

Email Marketing Manager

Epic Staffing Group

Sep 2022 - Sep 2025 (3 years 1 month)

• Create end-to-end omni-channel lifecycle campaigns to build brand recognition, community engagement, and retention • Handle all communications for 10 brands in an in-house agency setting • Design and build campaigns for events, email marketing, sms marketing and more • Proficient in many email platforms and familiar with HTML • Identify triggers for engagement and lead nurturing opportunities • Responsible for A/B testing and reporting KPIs • Boosted retention, engagement, and brand recognition across all channels

Channel Marketing Manager

Caliber Financial Services

Apr 2018 - Aug 2022 (4 years 5 months)

• Oversee and execute all campaign functions including campaign building, content design, writing copy, strategy, and delivery of collateral • Hands on managing marketing collateral in multiple channels simultaneously including email, direct mail, SMS, web ads, ringless voicemail, push notifications, and more • Responsible for reaching weekly funding goals/deadlines and analyzing KPIs for our retention and acquisition segments

Marketing Manager I

Sprint

Oct 2017 - Apr 2018 (7 months)

• Oversee creative development and define targeted lead lists in order to launch quick-turn marketing strategies that target high churn risk customers. • Worked with numerous internal teams to launch, oversee, and execute multiple email and SMS marketing programs simultaneously • Partner with CRM to develop treated and control measurements and contact strategy for the customer base via email, outbound telemarketing, web and mobile marketing tactics

Account Manager/Recruiter

Aerotek

Aug 2015 - Oct 2017 (2 years 3 months)

• Managed a team of recruiters and their delivery on accounts while generating leads for new business

E

Campaign Manager

Excel Management

Jan 2015 - Jun 2015 (6 months)

• Successfully managed and independently ran unique marketing campaigns • Performed face-to-face sales and direct marketing, solely commission based

A

Executive Assistant/PR Representative

A Real Change International, Inc.

Aug 2011 - Jan 2015 (3 years 6 months)

• Planned interviews with media outlets and handled employee and VIP client complaints and requests • Assisted in planning, set up and run-of-show for business events • Authored multiple press releases via PRWeb.com and wrote copy for sales pages

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