Andrés Agurto Lipianin Consultant and advisor in marketing, digital marketing,

A

Jefe Nacional de Marketing

Automóvil Club del Ecuador ANETA

Oct 2024 - Current (1 year 7 months)

I lead strategies to strengthen brand visibility, generate demand, and drive sales growth. I manage Google Ads, Meta Ads, and SEO campaigns, optimizing conversions through advanced analytics. I design loyalty, remarketing, and automation plans using CRM and AI tools. I coordinate multidisciplinary teams to execute content, branding, and performance initiatives, ensuring every action is aligned with the company’s business objectives. Additionally, I utilize Trello to coordinate tasks and workflows among our in-house team of designers, community managers, and content creators, fostering organization, collaboration, and timely execution of all marketing initiatives.

C

CRM Product Owner

Corporación Proauto

Aug 2021 - Jul 2023 (2 years)

- Manage and create functions in the CRM for the effectiveness of commercial and/or marketing strategies and actions. - Manage the CRM: Develop continuous improvement processes, database strategy and segmentation, creation of automations and reporting. Provide support to the sales force in the commercial processes that are recorded in the CRM. - Conducted predictive analytics processes utilizing the data collected within the CRM platform to enhance decision-making and strategy formulation. - Managed and monitored the project through Jira, ensuring proper tracking of tasks, progress, and data analysis outcomes, which contributed to the overall success of the CRM initiatives.

Marketing Manager - Product Owner

Motiva Soluciones

Jul 2016 - Oct 2024 (8 years 4 months)

- Motiva is a company specializing in loyalty programs based in Lima, Peru. It has been a significant challenge to be the first collaborator of this company/startup in Ecuador and grow together. - In four years, we have managed to attract major clients in Ecuador and, together with them, develop extensive and innovative loyalty programs and platforms. - These digital platforms, whether web or apps, are developed in Peru, with guidelines, directives, and review from Ecuador to create a product that is tailored to our needs. - Leveraged software implementation skills to ensure the successful deployment of SaaS digital platforms that meet our clients' specific requirements, enhancing their loyalty program effectiveness. - Utilized programm

S

Director Marketing Communications

SECOM

Mar 2015 - Jun 2016 (1 year 4 months)

- It was an experience involving extensive interaction with the country's citizens and government projects, as these projects addressed the needs of Ecuador. - The goal was to inform the country about how its needs were being met through the work carried out by public institutions and companies. - The goal was to inform the country about how its needs were being met through the work carried out by public institutions and companies. - With a multidisciplinary team of designers, event coordinators, communicators, and suppliers, various communication materials were created to achieve this objective.

C

Consultant and advisor in marketing, digital marketing, and advertising

Clientes Varios

Nov 2014 - Current (11 years 6 months)

- When I get involved in any project, I become obsessed not only with its development but also with the brand and the company I am working with. - I love getting to know its DNA, its processes, business models, and how they interrelate with its external and internal clients. - My consultancy or advisory role is not only about helping my client as a guide in their project. When necessary or as part of the proposal, my role is to "roll up my sleeves" and become an operational part of the entire process. Additionally, I have leveraged my skills in software implementation to oversee the integration of CRM systems, payment platforms, ordering platforms, and web pages, ensuring that these tools align with the client's business objectives and en

Product Manager

Xerox del Ecuador

Feb 2014 - Nov 2014 (10 months)

- I was in charge of Xerox's B2B services business line. Additionally, I fulfilled the roles of marketing coordinator and brand manager. - Within the business line for which I was responsible, Document Management Services for direct clients, I had the responsibilities of pricing, forecasting. - providing support to the sales department, and creating various CRM programs targeting direct clients, post-sales support, and internal clients (Xerox implants that were developed at the customer's premises).

Project Manager

3W Nafta Digital Adv. Agency

Jan 2012 - Jan 2014 (2 years 1 month)

- The Digital Marketing boom began, and I had to be part of it. I had a background in multimedia and knowledge of digital project development. For this reason, and due to my previous experience in client management, I took on the role of Project Director. - With a team of designers, programmers proficient in various languages, animators, community managers, and account executives, the agency grew from 10 collaborators to over 30 during the two years I was involved. - I kept all these teams in sync, supervised, and reviewed each of the projects undertaken by the agency. We completed a myriad of projects, including websites, landing pages, apps, digital platforms, and CRM initiatives. Additionally, I leveraged my understanding of software d

Andrés Agurto Lipianin

About

Detail

Timeline

Résumé

Andrés Agurto Lipianin new_releases

About

Detail

Andrés Agurto Lipianin