Alejandro Libreros Giraldo

Alejandro Libreros Giraldo

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Growth Marketing & Digital Strategy
Colombia
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Full-time jobs
Starting at USD1.2k/month
Flexible work
Starting at USD10/hour
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Résumé

Jobs verified_user 0% verified
  • Gestion y Servicios
    Graphic designer
    Gestion y Servicios
    Jun 2024 - Sep 2025 (1 year 4 months)
    Art Direction and Institutional Branding: Led the conceptualization and design of the project's visual identity, including the official logo and the creation of the institutional mascot. The latter proved to be a resounding success in terms of engagement, significantly boosting the campaign's recognition on social media and digital channels.
    Content and Social Media Strategy: Developed and optimized promotional materials geared towards digital marketing, ensuring consistent visual communication that strengthened the positioning of a high-impact project (budget exceeding COP $12 billion and more than 400 collaborators).
    Web Development and User Experience (UX/UI): Concurrently, managed the design and optimization of the operating c
  • Alcaldia de Cali
    Communications coordinator
    Alcaldia de Cali
    Jan 2022 - Dec 2023 (2 years)
    In charge of digital strategy for Estudios Takeshima, Special Administrative Unit attached to the Ministry of Culture, I was responsible for promoting various events, achieving significant attendance and registrations. My role involved articulating promotional strategies with ATL media, which contributed to the Ministry of Culture receiving praise for its management and results in 2022. In 2023, I led the promotion strategy for the "Ojo de Buziraco" festival, successfully attracting over 1,000 attendees while overseeing the design team. Additionally, I managed the Unit's website, implementing content and design improvements that enhanced user engagement and aligned with our overall digital strategy. My expertise in tools such as Adobe Creat
  • P
    Motion Designer
    Paso de Elefante
    Sep 2020 - Dec 2020 (4 months)
    Animator and graphic designer of the documentary series "Secretos de Hombres", which consists of 3 chapters of 30 minutes each in 4K resolution, broadcast on the Telepacífico channel in July 2021.
  • A
    Growth Marketing & Digital Strategy public Remote experience
    Alejandro Libreros
    Jun 2018 - Current (8 years 5 months)
    I’m a digital strategist, growth marketer, and designer focused on building high-performing digital experiences that combine creativity, data, and AI-driven workflows.

    With a background in Graphic Design and a specialization in Marketing Management, I’ve worked with government organizations, educational institutions, startups, and growing brands to develop scalable digital ecosystems — from conversion-focused websites and campaigns to full user experience strategies.

    My approach blends UX/UI design, performance marketing, automation, motion design, and artificial intelligence to create user-centered experiences that are visually strong, strategically aligned, and measurable. I leverage AI tools to accelerate creative p
  • F
    Web Design Consultant
    FUNDACIÓN UNIVALLE
    Jan 2017 - Apr 2017 (4 months)
    Consultant and web designer for website development for Fundación Univalle, Digital Marketing Consulting.
  • Valle University
    Graphic Designer
    Valle University
    Jun 2016 - Oct 2016 (5 months)
    Graphic Design, Motion Graphics and Visual Effects, Interface design and illustration for the Virtualization project of the subjects Introduction to Computer Technologies (ITI) and Algorithms and Programming for the Management of New Technologies and Virtual Education.
  • Valle University
    Graphic Designer
    Valle University
    Feb 2016 - Mar 2016 (2 months)
    Graphic Design, Motion Graphics and Visual Effects, Interface Design and Illustration for the project to Virtualize the Research Module in the classroom for the Management of New Technologies and Virtual Education.
  • Valle University
    Graphic designer
    Valle University
    Sep 2014 - Jun 2018 (3 years 10 months)
  • Valle University
    Graphic designer
    Valle University
    Sep 2014 - Jun 2018 (3 years 10 months)
    Graphic Design, Motion Graphics and Interface design for project of the New Technologies and Virtual Education Office.
  • CIER SUR
    Graphic Designer
    CIER SUR
    Aug 2014 - Feb 2016 (1 year 7 months)
    As a Graphic Designer for a project of the Ministry of National Education, I was responsible for the graphic design of educational videos produced at the Center for Educational Innovation, utilizing a high-tech studio provided by the government of South Korea to the Universidad del Valle as part of the CIER-SUR project. My duties encompassed not only graphic design and motion graphics but also included providing support during recordings and operating the Tricaster (Switcher) to ensure seamless video production. Additionally, I contributed to the design of an educational website associated with the project, which allowed me to apply my skills in website design, further enhancing the overall educational experience.
  • N
    Graphic Designer
    Newspaper El Pueblo
    Jan 2012 - Aug 2012 (8 months)
    Graphic design for newspaper
  • C
    Graphic Designer
    Comunicación Efectiva
    Jun 2011 - Dec 2011 (7 months)
    In charge of animation, web development, multimedia, and video editing.
  • D
    Graphic Designer
    Dirección de Nuevas Tecnologías y Educación Virtual
    Jun 2009 - Jul 2010 (1 year 2 months)
    Multimedia development for educational purposes.
Education verified_user 0% verified
  • Google
    Google UX Design public Remote experience
    Google
    Dec 2025 - May 2026 (6 months)
    Google's professional certification in UX Design, focused on user research, digital experience, and conversion-driven design, complements my profile in Growth Marketing and Digital Strategy, integrating UX, SEO, and funnel optimization to drive business results.
  • U
    Consumer Psychology for Social Networks public Remote experience
    Universidad Distrital Francisco José Caldas.
    Oct 2025 - Dec 2025 (3 months)
    ID: I68Qyb2uE5
  • Universidad del Norte
    Web development
    Universidad del Norte
    Jan 2020 - Dec 2021 (2 years)
    Training in web development with MinTic agreement
  • Universidad del Valle - Colombia
    Specialization in Strategic Marketing Management, Marketing
    Universidad del Valle - Colombia
    Jan 2016 - Dec 2017 (2 years)
    Specialization in Strategic Marketing Management at the Universidad del Valle, Cali, Faculty of Administration.
  • Universidad del Valle - Colombia
    Graphic Designer, Graphic Design
    Universidad del Valle - Colombia
    Jan 2004 - Dec 2010 (7 years)
    Professional in Graphic Design.
Projects (professional or personal) verified_user 0% verified
  • Alcaldia de Cali
    Animations for documentaries
    Alcaldia de Cali
    Jan 2022 - Dec 2023 (2 years)
    Animations for documentaries of the Santiago de Cali Mayor's Unit
  • Universidad del Valle (CO)
    Animaciones para educación
    Universidad del Valle (CO)
    Sep 2014 - Jun 2018 (3 years 10 months)
    Animator and graphic designer for educational proyects.
Publications verified_user 0% verified
  • A
    Autor - UX/UI Research
    Acofi Revista Indexada
    Dec 2011
    Publication in an indexed engineering education journal, featuring an article on the usability of digital interfaces, classified as Class C for its scientific content.