Marketing Executive & Growth Specialist
SECTEM
Dec 2021 - May 2025 (3 years 6 months)
Designed and optimized automated email and CRM workflows for lead nurturing and conversion improvement. Planned, launched, and optimized paid advertising campaigns on Google Ads and Meta (Facebook & Instagram) to drive qualified traffic, leads, and conversions. Worked closely with analytics and data teams to track funnel performance, analyze campaign impact, and refine messaging. Implemented and leveraged Hyros attribution to track multi-channel performance, improve visibility across paid campaigns, and support more accurate ROI and decision-making.