Hina Arooj

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Marketing Officer

Zigron

Aug 2025 - Current (10 months)

Led social media strategy and paid media execution, managing Meta Ads campaigns to drive engagement, brand awareness and lead generation. Managed CRM tools including GoHighLevel (GHL). Used HeyGen and AI-powered tools to create scalable, engaging content for brand and customer communication. Built and managed automated email outreach and follow-up sequences in Lemlist to improve response rates and lead conversion. Monitored performance metrics (CTR, CPC, conversions) and continuously optimized targeting, creatives, and messaging.
Marketing Executive & Growth Specialist

SECTEM

Dec 2021 - May 2025 (3 years 6 months)

Designed and optimized automated email and CRM workflows for lead nurturing and conversion improvement. Planned, launched, and optimized paid advertising campaigns on Google Ads and Meta (Facebook & Instagram) to drive qualified traffic, leads, and conversions. Worked closely with analytics and data teams to track funnel performance, analyze campaign impact, and refine messaging. Implemented and leveraged Hyros attribution to track multi-channel performance, improve visibility across paid campaigns, and support more accurate ROI and decision-making.
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Digital Marketing Associate

Wanclouds Inc.

Apr 2019 - Oct 2021 (2 years 7 months)

Executed digital marketing campaigns to drive engagement and qualified leads. Collaborated with IBM stakeholders on marketing initiatives related to container security and cloud data solutions. Designed and executed email marketing campaigns, focusing on performance optimization and message clarity. Worked closely with sales and analytics teams to translate campaign data into actionable insights. Supported marketing initiatives in an international, technology-focused environment.

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