H
Herson Gumawa
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Senior Operations Manager | Senior Client Service & Marketing Manager
Philippines
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Résumé
Jobs
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E-commerce Marketing ManagerPigmentJul 2025 - Mar 2026 (9 months)• Develop and execute comprehensive e-commerce marketing strategies to drive traffic, conversion, and revenue. • Manage digital advertising campaigns across Google Ads, Meta, and other platforms, ensuring optimal performance and budget efficiency. • Oversee SEO/SEM initiatives, email marketing, and affiliate programs to expand reach and improve customer acquisition. • Collaborate with product, design, and operations teams to align marketing efforts with business objectives. • Analyze performance metrics (CTR, CPA, ROAS, CLV) and prepare executive-ready reports to guide decision-making. • Implement A/B testing, personalization, and retargeting strategies to enhance customer experience and retention. • Lead social media campaigns and influenc- HOperations ManagerHEALTHYBOS GLOBAL SUPPORTOct 2023 - Jul 2025 (1 year 10 months)• Oversee end-to-end RCM operations, including patient registration, eligibility verification, coding, billing, collections, and denial management. • Lead and mentor teams of account managers, billing specialists, and collections staff to meet performance targets. • Develop and implement operational strategies that improve first-pass resolution rates and reduce days in accounts receivable (AR). • Collaborate with healthcare providers, payers, and compliance teams to ensure adherence to HIPAA, CMS, and payer-specific guidelines. • Monitor KPIs such as clean claim rate, denial rate, AR days, and collection efficiency, and deliver regular performance reports and insights. • Support process automation and workflow optimization using ERP and hea
- NHead of Operations & Digital MarketingNATURA FORMULAS INCJul 2015 - Sep 2023 (8 years 3 months)Role purpose: • Responsible for the day-to-day management of all digital marketing operations, overseeing campaigns. • Development and implementation covering paid media, email, and marketing fulfillment in support of internal and External customers. Key Accountabilities: • Operational lead for digital marketing services. • Lead the team that delivers internal and external customers' digital marketing services, including paid media campaigns, email, and SEO. • Provide campaign performance management through regular monitoring, reporting, and analysis (including attribution modeling). • Manage relationships with internal and external partners, seek ways to enhance them, and always add value. • Provide in-depth technical expertise to inform t
- SSenior Operations ManagerSynnex-Concentrix CorporationFeb 2010 - May 2015 (5 years 4 months)Summary: Accomplished Senior Operations Manager with extensive experience overseeing large-scale customer service operations for global accounts, including Google programs and major telco campaigns. Proven ability to lead inbound and outbound teams, drive operational excellence, and deliver superior customer experiences while meeting stringent KPIs and compliance standards. Key Responsibilities: • Direct day-to-day operations for inbound and outbound customer service teams, ensuring SLA compliance and high-quality interactions. • Manage Google program operations, aligning service delivery with client expectations and global standards. • Oversee telco account operations, including billing inquiries, technical support, retention campaigns, an
- IOperations ManagerIBM Business Services Inc.Jun 2003 - Feb 2010 (6 years 9 months)Summary: Experienced Operations Manager with a strong background in customer service and collections account management. Skilled in leading large teams, optimizing workflows, and driving performance improvements that enhance customer satisfaction and maximize recovery rates. Adept at balancing compliance, efficiency, and employee engagement to deliver sustainable results. Key Responsibilities: • Lead and manage customer service and collections teams, ensuring adherence to performance metrics and service-level agreements (SLAs). • Develop and implement operational strategies to improve collection efficiency, reduce delinquency rates, and enhance customer experience. • Oversee daily operations including inbound/outbound calls, dispute resolut
Education
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- DBachelor of Science in Business Administration major in Marketing ManagementDe La Salle University - DasmariñasJan 1999 - Jan 2003 (4 years 1 month)