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Hernando Andrés Guevara Peláez

About

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Bogota, Colombia
Contact Hernando regarding: 
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Full-time jobs
Starting at USD20/hour
Flexible work
Starting at USD20/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • Ewizer
    SEO Account Manager & Web Designer
    Ewizer
    Mar 2024 - Mar 2025 (1 year 1 month)
    As an SEO Account Manager, I spearheaded the development and execution of SEO strategies for clients across various industries, including IT, e-commerce, and services. Utilizing a comprehensive suite of tools such as Google Search Console (GSC), Keyword.com, SEMrush, GA4, YoastSEO, RankMath, and backlink strategies, I effectively optimized websites to improve organic search rankings and drive measurable results. My expertise in keyword research, on-page and off-page optimization, and technical SEO enabled me to implement tailored solutions that enhanced website visibility, user engagement, and overall performance. I also collaborated closely with cro
  • E
    Marketing Specialist - Web Developer Executel
    Executel,
    Mar 2023 - Mar 2024 (1 year 1 month)
    As Web Developer, I led the execution of digital strategies and web development for US companies in sectors such as IT, VoIP, outsourcing services, retail, and financial services, among others. I utilized WordPress to manage projects and modify existing ones to adapt them to the specific needs of our clients. By integrating my skills as a Jr. Designer and in Digital Strategies, I created innovative and effective campaigns. Additionally, I provided advertising platform selection processes, contributing to the team's success in meeting the company's business objectives. I also employed Canva to design various social media items, enhancing our online presence, and utilized webhooks for seamless integrations with CRMs, further streamlining our
  • Meta
    Marketing Advisor
    Meta
    Nov 2022 - Mar 2023 (5 months)
    As a Marketing Advisor, I have provided strategic advice to multiple clients of the Meta Ads platform (previously known as Facebook Ads Manager), with a focus on audiences in the United States, Europe, and Central Asia. Using detailed analysis and a deep understanding of market trends, I have helped optimize advertising campaigns to maximize return on investment and achieve each client's specific business objectives. My experience on the Meta Ads platform hasallowed me to identify targeting opportunities, adjust bidding strategies, and develop creative content that resonates with target audiences, generating significant results in terms of reach, engagement, and conversion.
  • M
    Head of Digital Strategies
    Maquinando Digital
    Jun 2022 - Mar 2023 (10 months)
    As Head of Digital Strategies and Copywriter for clients such as Auteco Mobility, Motomax, Celsia and Hogar Universal, I have led creative and effective campaigns that have increased the visibility and engagement of brands online. I developed customized digital strategies that aligned with eachclient's specific business objectives, using a combination of SEO, SEM and persuasive content to maximize impact. My customer-centric approach and ability to understand market needs allowed me to create compelling and engaging messages that resonated with the target audience, generating a significant increase in online traffic and conversions.
Education verified_user 0% verified
  • Sergio Arboleda University
    Master
    Sergio Arboleda University
    Jul 2016 - Oct 2021 (5 years 4 months)
Projects (professional or personal) verified_user 0% verified
  • W
    Where's My
    Mar 2023 - Mar 2024 (1 year 1 month)
    Develop from scratch of the whole project, including logos, social media, and mostly focused on the integrating API payment making donations could be processed.