Henrique Barbosa de Sousa

Henrique Barbosa de Sousa

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Detail

Head of Marketing
State of Rio de Janeiro, Brazil
Contact Henrique regarding: 
work
Full-time jobs
Starting at USD12k/year
Flexible work
Starting at USD10/hour
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • H
    Head of Digital Marketing
    HEMORIO
    Feb 2019 - Oct 2023 (4 years 9 months)
    - Planned and executed online and offline campaigns
    - Created digital content (Instagram, X, Facebook and TikTok)
    - Led customer experience (CX)
    - Formed strategic partnerships with companies and content creators
    - Budget management
    - Managed and led the marketing team
  • R
    Communication Team Leader
    Rio de Janeiro city hall
    May 2013 - Dec 2018 (5 years 8 months)
    - Planned and executed offline campaigns
    - Managed and led the communication team
    - Public relations
    - Press advisory
  • Digital Science
    Head of Digital Marketing public Remote experience
    Digital Science
    Feb 2013 - Current (13 years 9 months)
    - Created digital sales campaigns (Google, Meta, marketplaces and ecommerces)
    - Developed ads (Google and Meta)
    - Created digital content (Instagram, X, Facebook and TikTok)
    - Analyzed campaign metrics and performance
    - Managed and led the marketing team
    - Planned and executed digital content strategies
    - Planned and activated brands at major events (VTEX Day, Rock in Rio, Carnival)
    - Measurement of ROI
    - Budget management
    - Formed strategic partnerships with companies and digital content creators (Redbull, Airbnb, Coca-Cola, Disney, etc)
Education verified_user 0% verified
  • Fundação Getulio Vargas
    Marketing MBA
    Fundação Getulio Vargas
    Feb 2015 - Nov 2017 (2 years 10 months)
    Key Subjects: Business - marketing - digital marketing - sales - negotiation - finance - public relations
  • ESPM
    Postgraduate in Strategic Business Communication
    ESPM
    Apr 2013 - Nov 2014 (1 year 8 months)
    Key Subjects: Social media - public relations - sales strategy - advertising - new technologies