Heloisa Tavares de Moura

I lead Product & Experience Systems that help organizations become AI-native, connecting insight, strategy, technology, and execution into scalable business impact. My work focuses on transforming fragmented functions into coherent operating systems where product, design, research, AI, and business strategy work as integrated capabilities rather than isolated disciplines. The objective is not simply better experiences, but stronger decision-making, faster organizational learning, and measurable strategic outcomes. Across global organizations and high-growth environments, I have: • Built and scaled product, design, and research capabilities across regions and maturity levels. • Led AI-native transformation initiatives connecting customer insight, operational systems, and business strategy. • Integrated research, product, experience, and data into end-to-end value creation models. • Transformed disconnected workflows into aligned systems that improve execution, innovation, and organizational adaptability. • Designed service, product, and experience ecosystems focused on long-term scalability and strategic differentiation. My work sits at the intersection of: • Product & Experience Systems Leadership, • AI-Native Transformation, • Service Design & Research Strategy, • Organizational Design & Operating Models, • Innovation, Sustainability, and Regenerative Systems, • Behavioral Intelligence & Climate Technology. I currently operate through two complementary initiatives: At Empathy, I advise organizations on product and experience strategy, organizational capability building, systems-oriented innovation and AI-native transformation. At Yekïti’bá Climate Intelligence Systems, I am Founder and CPO, leading the development of behavioral intelligence platforms for resource and climate systems, including Okára, a behavioral carbon intelligence platform for households and condominiums. My approach combines systems thinking, behavioral insight, and pragmatic execution to help organizations navigate complexity and build scalable, future-oriented capabilities. I hold a PhD in Design from Illinois Institute of Technology, a Postdoctoral background in Computer Science, and an MBA. I have lived and worked across the Americas, Europe, and Asia, and collaborate globally across strategy, product, design, AI, sustainability, and innovation domains.