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Marketing Manager

HaileyRowe.com

Mar 2018 - Oct 2018 (8 months)

Spearheaded all digital marketing initiatives of Hailey Rowe, a Chicago-based business coach for health coaches, including blog writing and optimization, social media marketing, Facebook and Instagram Live video management, email marketing, and YouTube channel management. • Played vital role in increasing social followers on Facebook and Instagram through strategic page management, timely customer messaging, and post scheduling and publishing. • Performed online research and competitor analysis. • Managed branding-related tasks by assisting in graphic design, video editing, website redesigning, and landing page creation and optimization. • Assisted in various virtual assistance tasks, including data entry, information acquisiti

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Head of Marketing

Sep 2016 - Oct 2017 (1 year 2 months)

Marketing Director

Loonads, LLC

Mar 2016 - Aug 2016 (6 months)

• Responsible for developing and executing marketing plans according to upcoming campaigns or events. • Designed and implemented various campaigns according to specific lifecycle of customers, including acquisition, remarketing, retention, and upsell campaigns. • Managed all digital marketing accounts and assets of organization, including Clickfunnels, Infusionsoft, Everwebinar and Webinar Jam, Facebook Ads Manager, Wordpress sites, and Hostgator. • Lead team of SEO writer and designer in conceptualizing effective and optimized marketing materials. • Assisted with funnel testing and troubleshooting. • Handled SEO and social media accounts of clients who purchased Internet Marketing package from the firm.

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Head of Operations

Dec 2015 - Aug 2016 (9 months)

As Head of Marketing: • Developed key marketing strategies aimed to grow organic traffic to ResumeWriter.sg and increase sales. • Managed company's Google AdWords account and optimized campaigns, keywords, and bids to grow traffic, conversions, and ROI. • Handled content marketing and management initiatives. Optimized existing content based on targeted keywords, effective UI, and SEO best practices. • Managed team of content writers in conceptualizing relevant content ideas, writing optimized articles, and publishing regular posts on website and partner sites. • Worked closely with link builder to ensure accurate implementation of off-page SEO strategies. • Performed keyword research, competitor analysis, email marketing, A/B testin

Digital Marketing Manager

OLX

Feb 2015 - Oct 2015 (9 months)

• Spearheaded entire digital marketing initiatives of OLX.ph, leading buy and sell website in the Philippines. • Managed and supervised 3 groups within the digital team, namely: o Online Marketing - responsible in acquiring new users using online marketing approaches such as SEO, SEM, content marketing, Google AdWords, Facebook advertising, display advertising, mobile marketing, and partnerships o Customer Lifecycle Management - responsible in keeping existing members using digital tools such as email, SMS, and mobile push o Social Media Marketing - responsible in engaging social media followers on Facebook, Twitter, Goggle+, Instagram, YouTube, and LinkedIn • Developed marketing plans for liquidity growth, including increasing

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Founder

On Top Digital Marketing Solutions

Jan 2013 - Jan 2015 (2 years 1 month)

• Founder of start-up digital marketing firm that offered various services to individuals, small businesses, and big corporations both local and abroad. • Served over 200 clients in a span of 2 years for their online and offline marketing needs, including: o Content writing, editing, and management o Search engine optimization (SEO), keyword research and analysis, and link building o Search engine marketing (SEM) and pay-per-click (PPC) advertising, specializing in Google AdWords, Yahoo Search Management, Facebook Advertising, LinkedIn Advertising, and media buying o Ad creation, ad traffic monitoring, and post-mortem evaluation of paid advertising campaigns o Social media marketing (SMM) and management of brand pages in Facebook

Digital Marketing Manager for Online Sales

Globe Telecom Inc

Mar 2012 - Dec 2012 (10 months)

• Lead Online Sales team for generating leads and sales through Globe's online portals (Globe.com.ph and Tattoo.globe.com.ph). • Developed digital media plans that will promote Globe's online store and its products, plans, and services; • Created compelling online-exclusive offers and promote them accordingly; • Collaborated with Globe's Digital Media and Portal team in implementing online marketing plans and strategies; • Executed and monitored email marketing campaigns, paid search campaigns, search engine optimization, affiliate marketing projects, and other digital marketing strategies; • Created paid ads, monitored ad traffic, and evaluated behavior and performance of ads of each campaign; • Partnered with top loca

Online Marketing Supervisor

OLX

Dec 2009 - Aug 2011 (1 year 9 months)

Spearheaded conceptualization and implementation of company's online marketing strategies, including SEO, SMM, Google AdWords, keyword research, competitor analysis, and email marketing. • Collaborated with IT team to execute technical SEO strategies aimed to drive traffic to website exponentially. • Consolidated website analytics and performed data analysis for reporting. • Performed A/B testing for various online paid advertising platforms, including Google AdWords, Yahoo Search Marketing, Microsoft AdCenter (MSN), and Facebook Ads. • Assisted with technical writing and website content management.

Online Retail Marketing Specialist

OSRP LLC

Mar 2009 - Dec 2009 (10 months)

Handled Search Engine Marketing (SEM) and paid online advertising strategies for the online retail store using Google AdWords, including ad creation, ad traffic monitoring, and campaign evaluation. • Performed on off-site and on-site Search Engine Optimization (SEO) strategies for online retail store. • Performed Social Media Marketing (SMM) and participated in online communities such as Facebook, Twitter, blogs, and forums to be able to promote the company's products and services to web users. • Assisted in email marketing.

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Marketing Officer

Axis Global Interactive

Feb 2007 - Feb 2009 (2 years 1 month)

Web Content Writer

Sieg Web Solutions

May 2006 - Feb 2007 (10 months)

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