Heather McKay
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A location-independent business strategist for creatives, with a passion for educational content marketing via video/webinars.
Rochester, New York, United States
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Résumé
Jobs
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Travel Blogger and Online Business Mentor at Parallax Life verified_user Verified experience public Remote experienceIFEFeb 2017 - Current (7 years 8 months)Mentor and develop photographers on the business of photography, on topics including: marketing, sales techniques, pricing, and financial measurements of success. Demonstrate thought leadership and build brand awareness by utilizing current and upcoming trends using data driven metrics.- Owner and Photographer at McKay's Photography verified_user Verified experienceMcKay's PhotographyApr 2002 - Current (22 years 6 months)I’m a professional photographer and nomadic business mentor for creatives able to apply leadership skills to create effective campaigns, build strong relationships, and thrive in a crowded market.
- Regional TrainerEckerd Drugs, Inc.Jan 2000 - Nov 2007 (7 years 11 months)Fostered the training and employee development for over 100 employees in 63 stores. Redesigned and administered four courses for photo lab staff including color theory, photography basics, and camera operations resulting in improved region sales and quality control. Led photo lab transition from film to digital; developed new workflows and trained employees in the technical skills needed to deliver excellent customer service. Improved quality assurance, technical proficiency and production by over 35% region-wide while increasing total profit. Managed the hiring, firing, training, and scheduling of employees while sustaining the top performing and most profitable one-hour photo lab in the region.
Education
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- Bachelor of Fine Arts in Fine-Art Photography at Rochester Institute of TechnologyRochester Institute of TechnologySep 1992 - May 1996 (3 years 9 months)
Projects
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- GGreener Photography - Education Chair public Remote experienceJan 2010 - Oct 2012 (2 years 10 months)- Education Chairperson Coordinated a team of five volunteers across America; developed strategic plan and executed processes to help photographers implement sustainable practices. Engineered webinars, meetings, classes and website content to address learning objectives and train photographers nationwide. Built membership and brand awareness by creating a strategic outreach plan for international photography convention. Achieved the Leadership Circle Certification by running a high-level eco-friendly photography business.
- GGreater Rochester Professional Photographers - PresidentJan 2009 - Dec 2012 (4 years)- President, Program Chair Created relationships and identified members’ strengths in order to build a full Board for the first time in eight years. Improved active membership by 20% and meeting attendance by 45%. Researched and organized monthly meetings, speakers, and workshops. Led the Board in redesigning the website and social media presence. Inspired the state parent organization to adopt updated membership best practices. Designed and taught workshops to regional groups of photographers on social media, sales, and business tactics.
Awards
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- FFearless Photographer Awards
- NNamed one of the Top 20 Wedding Photographers in NY
Publications
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- hhttps://medium.com/@mckaysphoto
- hhttp://bit.ly/hmckayYT