Heather Golovnya

Demand Generation and Growth Marketing leader with deep experience building and scaling, full-funnel demand generation strategies that drive qualified pipeline and revenue for B2B SaaS and legal technology organizations. Proven operator across inbound, outbound, ABM, events, content, and digital programs, with a strong track record of pipeline efficiency, revenue influence, and cross-functional execution in partnership with Sales, RevOps, and Product Marketing. Recognized for data-driven optimization, operational rigor, and experimentation, including piloting AI-driven workflows to improve campaign velocity and team efficiency in high-growth environments.