Holly Bilkie

Remote Digital Media Planner, Media Buying

Supports the Google

Nov 2018 - Current (6 years 10 months)

Essence Global Remote • Supports the Google account team with media planning and buying needs, primarily for Google Mobile, B2B Cloud and LAAM campaigns • Turns tactical presentations into media plans that excite the client and deliver against their objective • Supports the ADs and SAMs with developing tactical plans, allocation of campaign budgets and brainstorms for innovation • Serve as the agency lead for reporting, research tools, and delivering data points for consumer insight generation • Develop processes for automation and lead generation to improve on campaign flows

F

Freelance Marketing Manager & Email Developer

Jan 2018 - Feb 2019 (1 year 2 months)

Various Clients Remote • Manages a variety of client projects including marketing automation, email marketing (html development), webinars, social media marketing, content creation, landing pages, forms, website design & management, marketing collateral creation, PPC, and marketing analytics • Serves as Marketo expert for clients to implement all programmatic and operational initiatives and support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansi ng • Manages Google Ads and Facebook Ads campaigns for 12 client accounts; maintains accounts, analysis, reports, and execution of new accounts • Ensures budgets effective

Digital Marketing & Social Media Manager

Wendy Wu Tours USA

Mar 2017 - Jul 2017 (5 months)

New York, NY • Increased 2017 direct revenue by 30% and achieved direct distribution share of 26% of total US sales up from 11% previous year through successful digital marketing efforts • Secured $75,000 from 3 rd party marketing contributions • Increased traffic and user engagement of WendyWuToursUSA.com through strategic design, SEO, PPC, email campaigns, events/webinars, social media, display ads, PR, and blog posts • Developed the marketing automation infrastructure, implementing best practices in creating marketing assets, including emails, landing pages, forms, campaigns etc. • Managed the performance and effectiveness of all marketing automation programs and lead generation campaigns including lead scoring and lead nurturin

M

Marketing Coordinator

Marlox USA Inc

Aug 2015 - Jan 2017 (1 year 6 months)

Managed digital marketing activities for Mondaine, Givenchy, PUMA, and TRIWA brands, including e-commerce website design and development, email marketing, content calendars, blog, social media advertising, and Google Adwords PPC account • Handled the development, implementation and the ongoing management of Marketo processes • Developed campaign flows to effectively move prospects through the buyer's journey • Maintained communication flow with internal and external customers (agencies, vendors, and end- consumers) through monthly newsletters, product updates, weekly e-mail blasts, and social media • Created and proofed marketing collateral such as brand catalogs, promotional materials, sales and marketing pieces for print and digital

Corporate Services Specialist

BlackRock Inc

Jul 2014 - Aug 2015 (1 year 2 months)

Marketing & PR Intern

LaForce + Stevens

Jan 2014 - May 2014 (5 months)

Digital Marketing Intern

Page1 Online Marketing

Jan 2013 - May 2013 (5 months)

Holly Bilkie

About

Detail

Timeline

Résumé