Senior Organic Marketing Team Leader
Idera, Inc.
May 2021 - Nov 2025 (4 years 7 months)
• Managed and guided a distributed SEO team, overseeing technical SEO, content strategy, and organic growth initiatives for international Tech Brands.
• Developed and executed data-driven strategies, including technical audits, competitive intelligence, and search performance optimizations.
• Implemented analytics-driven marketing frameworks using tools like GA4 and Google Search Console, Salesforce, and GTM to improve attribution, performance tracking, and ROI visibility. Additionally, my experience as a Marketing Director involved planning campaigns on platforms such as Amazon Ads and Meta Ads, which, while not the primary focus of my role, enriched my understanding of integrated marketing strategies and broadened my expertise in perfo