H
Harshita jakkidi
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United States
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Jobs
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UI/UX DesignerBrexJun 2025 - Current (1 year 1 month)• Worked on the Corporate Credit Card Application Flow Redesign, collaborating with product, compliance, and engineering teams using FigJam and Typeform to gather user insights and define project goals and requirements. • Designed detailed user journey maps and created high-fidelity mockups and interactive prototypes in Figma, incorporating real-time eligibility data to streamline the mobile-first application process. • Conducted moderated usability testing with UserTesting.com to validate design decisions, ran A/B testing with Optimizely to compare new and old flows, leading to a 40% increase in application completion rates. • Collaborated with developers via Linear.app, maintaining a scalable design system using Zeroheight and integra- IUI/UX DesignerIU Chancellor's OfficeAug 2024 - May 2025 (10 months)• Designed and developed a user-centric digital platform to improve campus resource navigation and accessibility, improving accessibility for many students. • Conducted user research, including interviews, surveys, heuristic evaluations, and competitive analysis, leading to a 45% increase in user satisfaction scores. • Created low, mid, and high-fidelity mockups in Figma, incorporating user journeys and task flows. • Integrated real-time navigation and personalized recommendations, increasing engagement rates by 50%. • Developed interactive prototypes and conducted usability testing and iterated designs based on feedback. • Contributed to a cohesive design system, defining typography, color, and iconography. • Collaborated with unive
- UI/UX DesignerUrban CompanyJan 2022 - Aug 2023 (1 year 8 months)• Initiated and drove the discovery phase for the Service Booking Redesign for Multi-Service Flow by collaborating with PMs, ops, and support teams to gather user pain points and behavior data through workshops, surveys, interviews, and Hotjar recordings. • Created wireframes and high-fidelity mockups in Figma to design a new bundled booking flow, reducing booking time by 30% through seamless service transitions and intuitive time selection across platforms supported by interactive prototypes. • Performed heuristic analysis and qualitative testing via user interviewsto refine flows, followed by A/B testing that improved multi service adoption rates by 25% compared to the legacy booking experience. • Conducted usability tests via Maze an
Education
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- IMasterIndiana Univeristy IndianapolisAug 2023 - May 2025 (1 year 10 months)
- BachelorsSri Indu College of Engineering & TechnologyAug 2019 - May 2023 (3 years 10 months)