Hans Tuithof Managing Director at JobCloud SA | jobup.ch - jobs.ch

Managing Director

JobCloud SA jobupch jobsch

Mar 2023 - Current (3 years 7 months)

Chief Marketing Officer

JobCloud SA jobupch jobsch

Jan 2020 - Mar 2023 (3 years 3 months)

Director Commercial Innovation/Digital Health

Novo Nordisk

Feb 2019 - Nov 2019 (10 months)

Director Worldwide Marketing

Johnson Johnson

Aug 2014 - Jan 2019 (4 years 6 months)

Responsible for the launch of new products into markets, including the go to market strategy and strong creative campaigns that create maximum demand for our products across channel.

Global Director Demand Generation

Sonova Group

Nov 2013 - Aug 2014 (10 months)

Responsible for increasing Consumer demand, through all key channels and via all relevant stakeholder groups. From strategy development, building up the team and implementing Closed-Loop Marketing activities. Resulting into double to triple digit growth in leads generated and conversion.

- Create digital product offering to attract potential customers and drive them down a multi-channel conversion funnel (online & offline).
- Developed cost effective creative campaigns to drive interest and leads, managed on CPL & CPA basis.
- Build-up multi-language call centers to increase appointment and conversion rates.
- Developed a global eCRM strategy to support lead to purchase conversion, plus support onboarding phase.

Global Director Digital Marketing

Sonova Group

Oct 2010 - Nov 2013 (3 years 2 months)

Responsible for all digital platforms and digital marketing activities across channels and target groups, including: web, mobile, social, CRM and more. From strategy development to tactical implementation and daily maintenance. Including initiating and guiding digital change management through the organisation. Resulting into award winning digital activities, strong increase in customer acquisition and a company wide acceptance and adoption of digital.

- Strategy development across all digital marketing channels.
- Responsible for the bi-annual launch of products via digital marketing channels across markets and stakeholder groups.
- Launched new global brand & product websites in over 50 countries.
- Developed and

Head of Marketing

VistaPrint

May 2009 - Oct 2010 (1 year 6 months)

Responsible for Sales & Marketing in the BeNeLux markets, primarily driven through online acquisition channels. Setting the digital product strategy, product offering, pricing and positioning. Building a new, highly talented team to rekindle growth in a developed (NL) and emerging (BE) market. Resulting into double digit YoY growth in revenue.

- Owned all marketing channels in-house that support digital acquisition/eCommerce
- Successful introduction of cross-channel, pricing promotion to drive further growth.
- Managed all marketing channels on a CPO basis, based on a tightly managed CAC.
- Negotiated and purchased online & offline media based on performance terms.
- Hire and manage the highly talented NL and

eCRM Project Manager

General Electric

Sep 2008 - May 2009 (9 months)

Head of Marketing

Monster

Oct 2003 - Sep 2008 (5 years)

Responsible for building the brand plus driving jobseeker acquisition and retention in the BeNeLux markets. From strategy development, positioning and creative development to tactical implementation and tracking of cross-channel integrated marketing campaigns. Resulting into several award winning campaigns/activities and a strong growth in new users & a decrease in churn rates.

- Growing website visitors and jobseeker accounts with double digits in the NL, becoming the nr.1 Jobsite and nr.3 most visited website in The Netherlands.
- Developing quarterly marketing & marcoms plans to attract and convert new jobseekers, plus keep them engaged during their professional career journey.
- Created Monster`s eCRM strategy that

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Account Executive

Amstel Advertising BV

Sep 2002 - Aug 2003 (1 year)

Hans Tuithof

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Hans Tuithof

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