H

Hailin Chen

About

Detail

UX Design (Growth & E-Commerce) @ AuraneBeauty | Visual Designer (Contract) @Mercor
Arcadia, California, United States
Contact Hailin regarding: 
person_search
Finding candidates
groups
Networking

Timeline

work
Job
school
Education
folder
Project
flag
Award
auto_stories
Publication

Résumé

Jobs verified_user 0% verified
  • Mercor
    Visual Designer
    Mercor
    Jan 2026 - Current (10 months)
    - Designed and executed A/B tests for AI-assisted content generation workflows, establishing success criteria and evaluation rubrics.
    - Developed repeatable workflow templates for multimodal content production, enhancing iteration speed and clarity.
  • Aurane Beauty
    UX Design (Growth & E-Commerce)
    Aurane Beauty
    Jul 2025 - Current (1 year 4 months)
    - Synthesized customer feedback, behavioral data, stakeholder interviews, and competitive benchmarks to improve search-to-purchase workflows across Search, Brand Store, and Product Detail Pages, driving 98% month-over-month GMV growth through UX iterations.

    - Led 3 A/B Testing cycles on UX writing and product information hierarchy and improved Click-Through Rate from 0.20% to 0.49% and Search to Purchase conversion from 8% to 15%.

    - Built reusable Product Detail Page modules and iteration standards, including hypotheses, variants, KPIs, and rollout rules, and scaled creator onboarding workflows to 1000+ creators in 3 months, driving 120K attributed visits.
  • BMW Group
    User Experience Designer
    BMW Group
    Mar 2025 - May 2025 (3 months)
    SCAD Sponsored Project
    - Explored future urban driving scenarios in the U.S. to uncover emerging user needs for in-vehicle digital touchpoints, with a focus on adaptive HMI, in-cabin camera analytics, and wearable device integration.
    - Designed and facilitated a hybrid (online/offline) co-creation workshop to support feature prioritization, which clarified design direction and improved cross-team alignment.
    - Developed an interactive HMI prototype based on consolidated stakeholder insights, translating complex urban driving needs into tangible interface concepts and iterating over a 6-week sprint.
    - Bridged U.S.-based driver insights with BMW’s German engineering and strategy teams, aligning localized user perspectives w
  • Paramount
    Strategy Design
    Paramount
    Jan 2025 - Apr 2025 (4 months)
    SCAD Sponsored Project
    - Researched content and engagement patterns of streaming industry brands across TikTok, Instagram Reels, and YouTube Shorts using Google Trends and historical performance data, identifying platform-specific behaviors to guide niche content strategy.
    - Developed an executable video demo campaign based on the new theme launch, transforming research insights into actionable creative direction for multi-platform storytelling.
    - Designed a scalable visual branding system for social media content, including layout templates, motion guidelines, and asset specifications, and developed detailed production and launch timelines to ensure smooth cross-team executions.
  • Deloitte
    Web Designer
    Deloitte
    Jun 2024 - Sep 2024 (4 months)
    Redesigned the donor journey by restructuring information flow and reducing friction through iterative wireframes and validation.
    Built a component spec pack (states incl. hover/active/disabled/loading/error) and responsive behavior rules, then ran UI QA with developers to validate implementation consistency across breakpoints.
    Validated updates via A/B and blind testing; reduced donation task completion time by 75%+.
  • Aurane Beauty
    Marketing Research Intern
    Aurane Beauty
    Dec 2023 - Jan 2024 (2 months)
    - Leveraged clickstream data to refine marketing video content architecture in TikTok, identifying top-performing conversion touchpoints through A/B testing and increasing video-to-order conversion rates by 20%.
    - Created a decision matrix to evaluate influencer fit and campaign alignment, and standardized existing collaboration SOPs to streamline internal workflow, reducing candidate iteration time by 15% and accelerating team decision-making.
Education verified_user 0% verified
  • Savannah College of Art and Design
    Savannah College of Art and Design
    Savannah College of Art and Design
    Jan 2023 - Dec 2025 (3 years)
  • Huazhong Agricultural University
    Huazhong Agricultural University
    Huazhong Agricultural University
    Jan 2019 - Dec 2023 (5 years)
Projects (professional or personal) verified_user 0% verified
  • G
    Web Designer
    Gallery Espresso
    Apr 2025 - Jun 2025 (3 months)
    Web Design, WCAG 2.0, Accessibility, Interactive Prototype, Competitive Research.
  • Uhaul
    UX Designer
    Uhaul
    Jan 2025 - Apr 2025 (4 months)
    Redefining moving services through both multi-touchpoint channels, delivering a confident experience for first-time users, and ultimately increasing the conversion rate from first-time users to loyal consumers.
  • W
    UX Designer
    WELLNEST
    Sep 2024 - Nov 2024 (3 months)
    As UX Designer lead 0-1 product delivery. Designed a family-based wellness management solution that empowers sandwich-generation caregivers to balance personal and family health through one unified dashboard with cross-device data sharing.
Awards verified_user 0% verified
  • E
    European Product Design Awards
    European Product Design Awards
    Feb 2025
    The EPDA jury committee certifies that the project Mediport has been awarded Winner in INTERFACE DESIGN/Interactive Interfaces
  • G
    Indego Design Awards
    Gold Winner in Innovative Use of Mobile Technology
    Apr 2024
    Mediport is a groundbreaking mobile application designed to enhance the safety of travelers, particularly those with mandatory daily medication needs and senior travelers. This app is distinctive in the mHealth market for its translation feature based on the user's travel schedule. The idea of a language-agnostic medical passport, crucial for addressing medical emergencies in foreign languages, originated from recognizing the challenges faced by travelers, especially in remote locations. The app not only tackles language barriers in healthcare but also addresses the broader needs of travelers for seamless and worry-free journeys.
Publications verified_user 0% verified
  • H
    Hailin Chen - Portfolio
    Apr 2024
    A brief introduction about my previous work😊