Hafsa Khalid

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Technical Content Writer

VisNext Software Solutions

Mar 2023 - Current (2 years 4 months)

Develop and publish high-quality technical content, including blog posts, articles, and whitepapers, to attract and engage target audiences in the software development industry. Create compelling social media posts and manage social media channels to promote the company's products, services, and thought leadership. Write persuasive project proposals, case studies, and sales documents to effectively communicate the value proposition of the company's software solutions to clients and stakeholders. Collaborate with subject matter experts and cross-functional teams to gather information and ensure the accuracy and relevance of content for product documents, case studies, and portfolios. Stay updated with the latest trends and advancements

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Senior Content Writer

Market Pro

Feb 2022 - Mar 2023 (1 year 2 months)

Produced high-quality sales documents, product documents, proposals, partnership documents, and franchising documents that have contributed to securing collaborations Created on-page and off-page SEO blog content that has resulted in increased website traffic and higher search engine rankings for clients Developed comprehensive content strategies that aligned with client goals and resulted in increased brand awareness, website traffic, and customer engagement Led product launch planning and execution, including creating product messaging, coordinating crossfunctional teams, and managing project timelines Wrote webpage content, email copies, and web copies that drove conversions and increased customer retention Produced engaging copy for soc

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Email Marketing Specialist

Market Pro

Jan 2022 - Mar 2023 (1 year 3 months)

Conceptualized and executed email marketing campaigns that resulted in an open rate of 60%, an engagement rate of 40%, and a click rate of 5% Built and managed a database of over 50,000 leads using Hubspot and Mailshake Led A/B testing for subject lines, email content, and CTAs to optimize email performance Drove lead nurturing campaigns through targeted email sequences and personalized messaging Increased email open rates by 20% through list segmentation and email personalization Boosted conversion rates by 15% through targeted email campaigns based on lead behavior and interests Tools used: Mailshake, Mailchimp, ViolaNorbert, Skrapp, Sales Navigator

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Content Writer

Market Pro

Jul 2021 - Mar 2023 (1 year 9 months)

Skills: Content Curation · Creative Content Creation · Online Marketing · Web Content Writing · Online Content Creation · Content Marketing

Product review

Amazon

Jun 2020 - Aug 2020 (3 months)

Ghost writer for Amazon Solar Product reviews

Book writing as a ghost writer for Kindle

Upwork

Jun 2020 - Sep 2020 (4 months)

Researched and wrote a comprehensive book on baby sleep problems, covering common issues and offering practical solutions for parents Worked closely with the client to understand their vision for the book and ensure it aligned with their goals Developed a clear and engaging writing style that resonated with readers and kept them engaged throughout the book Optimized the book for publication on Kindle, including formatting, editing, and ensuring it met all necessary publishing requirements

Freelance Writer

Upwork

Mar 2020 - Jul 2021 (1 year 5 months)

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Video Script Writer

Mindful Muslim

Mar 2020 - Mar 2021 (1 year 1 month)

Developed creative and engaging video scripts for Mindful Muslim, the world's first Islamic mindfulness app designed to improve emotional and mental well-being for the global Muslim community Collaborated closely with the client to understand their vision for the app and the key messages they wanted to convey to users Conducted extensive research into Islamic stories and teachings to craft scripts that were both authentic and informative for users Worked closely with the voice-over artist to ensure the scripts were delivered in a clear and engaging manner that resonated with users Developed a strong understanding of the Muslim community and their needs in regards to mental and emotional health, ensuring the scripts were relevant and effecti

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Outreach Intern

Ramford Institute of Business Technology

Jun 2013 - Jun 2014 (1 year 1 month)

Conducted outbound cold calls to potential clients to introduce them to our services and generate interest in our business development programs Used a provided script to effectively communicate our value proposition and the benefits of our programs to prospective clients Conducted research to identify potential clients who would benefit from our services and compiled a list for outreach Followed up with potential clients who expressed interest in our programs to answer any questions and schedule consultations with our business development specialists Assisted in managing our customer relationship management (CRM) system to track outreach efforts and client engagement Participated in regular training sessions to improve my cold calling and s

Hafsa Khalid

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Hafsa's behavioral traits
Hafsa's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.