Hadi Altaf AI-Native Senior Product Designer | Building Middle East’s First

Senior Product Designer

Cognizant

Sep 2025 - Current (1 year 2 months)

Managed by Cognizant to elevate DAMAC’s digital ecosystem.

Leading product design for DAMAC 360 — a large-scale, AI-driven PropTech ecosystem serving property owners, agents, tenants, and internal operations teams across the Middle East.

Key contributions:
• Designing AI-native workflows that automate property, leasing, and agent operations
• Translating AI capabilities into intuitive, trustworthy user experiences
• Building and scaling cross-platform design systems used across multiple DAMAC products
• Partnering closely with engineering, data, and business stakeholders to align design with real KPIs
• Driving system-level thinking across dashboards, operational tools, and customer-facing prod

Lead Product Designer

DAMAC Properties

Jul 2025 - Current (1 year 4 months)

Spearheading Product Design for Damac’s prop-tech suite, streamlining UX across Damac Living,
Damac 360, and Damac Central.

Achieved 16x increase in qualified leads through UX-driven funnel optimization (independent of marketing spend).

Integrated AI tools for design files, copy testing, and variant analysis to reduce iteration cycles and enhancing UX quality.

Lead Designer

Sightbox

Jun 2025 - Feb 2026 (9 months)

Lead Designer at Sightbox, owning AI and web design delivery
• Designed LLM-powered product and model UX
• Built and launched Webflow websites
• Created high-conversion landing pages for SaaS and AI products

Founder / Designer

Craftiv Studio

Aug 2024 - Current (2 years 3 months)

Craftiv Studio specialize in:

- Mobile Apps (Custom, Native-iOS and Android)
- MVPs (1-4 weeks delivery)
- Branding
- CR Optimized Landing Pages and RevGen Websites

Currently offering flexible retainers starting from $2000/m.

Senior Product Designer

DAMAC Properties

Aug 2023 - Aug 2025 (2 years 1 month)

Dubai, United Arab Emirates

Senior Product Designer

EverBeeio

May 2023 - Sep 2023 (5 months)

To Lead the end-to-end design process of major features for the EverBee product and define/contribute to the strategy of multiple product areas.

Collaborating closely with the engineering team, product team, and customers to define and design solutions.

Sr Product Designer

Tamara

Dec 2022 - Mar 2023 (4 months)

Re-designed Tamara’s main app (Buy Now, Pay Later) to a more futuristic and modern approach based on data and research results. Collaborating with cross-functional teams, including designers, product managers, and developers, to ensure that user experience informs product decisions.

Sr Experience / Visual Designer

Publicis Sapient

Feb 2022 - Jul 2022 (6 months)

Responsible for translating actionable insights from the design research team into mockups, patterns, prototypes & development-ready specifications. Creating high-fidelity UI designs that clearly illustrate how the application functions.

Participate in conversations around design systems, common patterns, assets, and efficiencies within the product space. Collaborating directly with stakeholders, design team, and developers to build out, update and modernize software product user interfaces (while using agile methodologies).

Product Designer

Otterai

Jul 2021 - Mar 2022 (9 months)

Worked with design leadership to improve design processes, prototyping new approaches and features of Otter web & mobile app. Collaborating with other designers to maintain design standards across all products. Created wireframes, mock-ups, and rapid prototypes for early-stage design explorations and usability studies.

Senior Product Designer

Majid Al Futtaim

Feb 2021 - Jan 2022 (1 year)

Establishing design guidelines and best practices and standards throughout the company and the brand.

Analyzing, understand, and solving functional problems for users by designing user-friendly and intuitive experiences.

Translating business requirements, customer needs, and technology constraints into simple user-centric design solutions.

Defining feature requirements into user stories, wireframes, user flows, mockups and acceptance criteria to efficiently communicate the intended design direction for the web.

Lead Product Designer

ConvrtX

Aug 2020 - Feb 2021 (7 months)

Leading product design for customer and internal product teams.

- Providing creative direction for the overall User experience, Visuals, and client products.
- Ensuring that design and creative projects are delivered on time
- Establishing design processes and practices for the Product Design Team.
- Develop and manage productivity and to continuously improve the design team’s production capabilities.
- Building a culture of design within Convrtx.

Lead Product Designer (Dubai Mall / Properties)

Emaar

Jan 2020 - Mar 2021 (1 year 3 months)

Conducting UX research and creating user flows, wireframes, UI mock-ups, prototypes and supporting engineers throughout the development process.
Working in a cross functional team with Product Managers, Marketing team to constantly improve user experience across Emaar digital products.

Sr' Product Designer ( Visual / UX ) B2B-B2C

WebBeds

Jul 2019 - Feb 2020 (8 months)

Working closely with Product Managers, Stakeholders and Uxer's through every phase of the product development life cycle from idea/conception to release & iteration, Also creating a design system to enhance & expand WebBeds UI and user base.

Sr' Product Designer-Saas-

Foodics

Apr 2018 - May 2019 (1 year 2 months)

Responsible for gathering and evaluate user requirements in collaboration with product managers and engineers, Illustrating design ideas using storyboards, process flows, and sitemaps.

Creating functional prototypes for an iPad based POS alongside various web and mobile components. Building a dashboard design style guide to unify the design process across the dashboard.

Launched the beta website includes quote funnel and (online store-in progress) which involved the UX and Visuals for a simplified onboarding experience.

Sr' UX/UI Designer- E-Commerce

ServiceMarket

Jun 2016 - May 2018 (2 years)

Responsible for conceptualizing, execute and deliver designs related to ServiceMarket website and apps. Design projects including additions and updates to existing and new products, landing pages, UI and UX enhancements.

Delivering designs for social media and advertising campaigns including microsites, infographics, digital ads, and banners.

Contributing creative ideas to larger campaigns and projects, working closely with the marketing team and aid in furthering the evolution of the brand.

UI/UX Designer

Grow Digital Services Dubai London

Jun 2016 - Nov 2016 (6 months)

Core Responsibilities:
Communicating with clients,project managers & Uxers to translate requirements into final visuals.

Analyzing interfacing needs for Mobile app & websites in accordance with client requirements, research & user needs. Designing sketches, Wireframes, Prototypes; laying out design guidelines for user-centered design in accordance with client needs and to make sure that hierarchy, typography, aesthetics, composition and construction of product or project is on right track.

UX / UI Designer (Contract)

AppEmirates

Jun 2015 - Jun 2016 (1 year 1 month)

App-Emirates is a creative M Commerce & Digital agency. It brings art into business followed by innovative technology to interact with the digitally minded world.

My Role Includes :

Designing each screen or page and ensuring that the UI visually communicates with the User.
Researching interaction design trends, Constantly interfacing with clients, estimating and agreeing deadlines with projects manager and providing User Interface & UX Sketches / Wireframes.

Other responsibilities also include defining animation structure / story board to developers, creating concept sketches, detailed wire-frames and interactive prototypes.

Senior UI Designer ( Freelance Contract )

Cactimedia

Jul 2014 - Jun 2015 (1 year)

Cactimedia is a Dubai's-based full-service digital agency that was founded in 2003, Offering creative, strategic and technical skills to drive your business further and dominate the digital space.

I was responsible to carry out design projects from inception to completion, creating concepts for digital Websites My Duties included the creation of:

Infographics
Conceptual creatives
Story-boarding
Banners and digital adverts
Wireframes
Visual design
Web page design
Email design
Newsletters

UI Designer ( Remote / Freelance )

Conversionwise

Jul 2013 - Jul 2014 (1 year 1 month)

Landing Page Guys Ltd has taken the lead generation space by storm. Already achieving early success by generating massive growth in profits for some of the biggest companies in the affiliate space.

My Responsibilities:

I was responsible for Custom Web Designs / Landing Pages / Wordpress Themes / Email
Creative and other design stuff & to cover all areas of design from initiation to delivery within the marketing team.

Works closely with the Other designers in developing & collaborating on user experience
planning an overall strategic plan to building the Websites, and with the project manager to
keep the project on target.

Creative direction
UX, UI, wire-framing and prototyping

Web Designer / Front End developer

Techliance

Sep 2011 - Jun 2013 (1 year 10 months)

Techliance is a leading one-stop-software-solution-provider. With software development expertise in PHP, .NET, JAVA, Android, iOS, and WP7 platforms,

My responsibilities:
To create interaction and visual designs for both corporate and commerce websites and to write code with HTML & Css.

Working with senior designers to coordinate the website’s appearance with related materials and reporting to Ceo.

Conceptual creatives
Story-boarding
Banners and digital adverts
Wireframes
Visual design
Web page design
HTML email design
Newsletters

Web Designer

Pace Solutions

Jun 2010 - Sep 2011 (1 year 4 months)

Pace Solutions is a B2B Information & Communication Technology Services Provider. Its mission is to provide customer-driven & qualitative ICT services to businesses through brilliant professionals under skilled management.

Contracted as a full-time designer with Pacesol to design the interface and user experience for Clients across USA on Demand which provides Wordpress Based services to enterprise level clients. My role consisted of designing the Websites and Landing Pages for B2B Businesses alongside other team members, developers, quality analysts, and product analysts.

D

Web/Graphics designer

Dazines Ltd

Aug 2009 - Jun 2010 (11 months)

Worked as Freelance Web & Graphics Designer.

Hadi Altaf

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Hadi Altaf

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